Tricoci Salon & Spa Appoints CEO Elizabeth Allison

Tricoci Salon & Spa has appointed Elizabeth (Liz) Allison as chief executive officer. In her role, Allison will be responsible for leading Tricoci's wholly-owned and operated salons and team of 1,000 plus talented salon and spa industry professionals.

 

“My father and I are confident Ms. Allison will guide Tricoci into our next chapter of innovation and growth,” said Mario Tricoci, Jr. “Liz is a proven leader who has worked with many of the largest national beauty and fashion brands to drive effective solutions and sustained ROI. She has the diverse experience to evolve our strategy and to imagine new ways to grow our core business while guiding the expansion of our fast-growing CPG business.” 

 

Allison most recently served as the president of Milan Laser Hair Removal, where she helped lead the scaling of the business to become one of the largest laser hair removal companies in the country. Prior, she served as Neiman Marcus Group's (NMG) chief transformation officer and was responsible for leading the company's luxury reinvention. In addition, Ms. Allison led NMG's minority investment and strategic partnership with the ultra-luxury recommerce company Fashionphile, where she also served as a board member. Allison has held numerous senior executive positions with JCPenney, including senior vice president of Sephora, and led the company's billion-dollar ecommerce business.

 

“I am thrilled to be joining the iconic Tricoci brand,” said Allison. “It's a true honor to continue the Tricoci legacy of providing exceptional experiences and products to its valued and loyal guests. I look forward to working alongside a fabulous group of talented professionals to ultimately redefine and reinvigorate the beauty industry together.”