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Slip says its pillowcases are clinically shown to visibly improve the appearance of fine lines and skin hydration.
October 17, 2023
By: Christine Esposito
Editor-in-Chief
Beauty retailers continue to expand their assortment of products that are connected to the beauty ecosystem. Ulta Beauty's most recent addition is Slip, the maker of silk pillowcases and sleep masks. The beauty retailer is now stocking the Slipsilk collection of anti-aging, anti-sleep crease, anti-bed head silk pillowcases and eye masks in 500 stores across the US and on ulta.com. Slip says its pillowcases are clinically shown to visibly improve the appearance of fine lines, skin hydration, skin texture and smoothes skin radiance, luminosity and brightness. Developed and refined over ten years to provide the ultimate combination of shine, thickness, softness and durability, Slipsilk results and benefits have been proven in just four nights, with pillowcases absorbing significantly less face cream and creating 43% less friction on average, according to lab testing. “We are thrilled to expand within the beauty powerhouse that is Ulta Beauty and introduce new consumers to our award-winning products,” said Fiona Stewart, founder and CEO of Slip. Stewart said she had suffered from skin issues throughout her adult life when her dermatologist suggested sleeping on a silk pillowcase. “After several unsuccessful searches to find high quality silk that provided impactful results, my partner, Justin Dubois, and I sourced the best silk we could find and wrapped it around my pillow. The results were dramatic and immediate. This led to the birth of Slip and Slipsilk, which is made from the highest grade mulberry silk. We are so excited to share our knowledge and products to a wider distribution of consumers who have yet to experience the benefits of Slipsilk,” she said. Ulta had already stocked Slip’s hair accessories in stores. Slip's King Size Pillowcase in white, scrunchies in additional colors, and Slip's Contour Sleep Mask are the newest additions to Ulta Beauty's assortment, which will be featured alongside Slip's existing offerings within the hair accessories section in select stores and on ulta.com. Slip pillowcases are recommended by dermatologists, plastic surgeons, hair stylists and beauty experts, according to the brand. Slip’s ambassadors include Jen Atkin, Mary Phillips, Stephanie Shepherd and Dr. Dennis Gross, among others.
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