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Created by and for the Black community, the line features a brand-new palette with pro-curated deep hues.
February 7, 2022
By: Melissa Meisel
NYX Professional Makeup has dropped its Ultimate Queen Collection. Created by and for the Black community, this collection features a brand-new palette with pro-curated deep brown, royal golds, and deep burgundy shades that act as neutrals on rich skin tones, created with every brown skin tone in mind. The full collection includes the new Ultimate Queen Shadow Palette (available in 40 pan, 16 pan and 6 pan), the Ultimate Queen Epic Wear Liner Stick Kit, and the Ultimate Queen Butter Gloss Trio. To give the collection a regal feel, NYX Professional Makeup partnered with influencer and Black artist Kendra Dandy to create limited-edition packaging that harnesses the aesthetic of the Ultimate Queen and champions the brand’s commitment to Artistry for All. In addition to the launch of Ultimate Queen, NYX Professional Makeup will be rolling out initiatives to spotlight the Black creator community in February with plans to extend its support all year long to help bridge the gap that should not exist.
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