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Products are seeing success at Target with traditional Japanese-inspired ingredients like rice protein, sakura flower, citrus yuzu and silk powder.
May 1, 2023
By: Melissa Meisel
Unilever’s new scalp-care brand, Michiru, has partnered with Peloton instructor Emma Lovewell. In fact, the “skin-ification” of the scalp and hair is a major trend right now. According to the Happi Top 30 company, “Japanese Scalp Treatments” has 267M views on TikTok and 83% YoY growth on Google searches. Lovewell posted on IG here announcing the partnership. In the past few years, the lifestyle expert has also worked with P&G, as reported in Happi.
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