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Enlists Mariah the Scientist to promote the "serum-infused" formula that contains peptides, hyaluronic acid, vitamin B5 and nourishing oils.
Urban Decay unveiled its new Tube Job Tubing Mascara earlier this month on TikTok Shop.
“Tube Job represents the future of lash innovation,” said Yann Joffredo, global brands president at L’Oréal Luxe US. “This launch marks a new era not only for Urban Decay, but for the tubing category as a whole.
Brand representatives say there were hundreds of iterations of the formula created over a four-year span. The formula is said to boost length by 34%. It is described as a “serum-infused” formula that contains peptides, hyaluronic acid, vitamin B5 and nourishing oils.
The brush has two times thinner bristles that glide from root to tip for maximum definition, separation and lift, according to the brand.
R&B artist and beauty influencer Mariah the Scientist is featured in social videos to promote the mascara.
Tube Job debuted on TikTok Shop Dec. 10 as reported by Happi, where it will remain as an exclusive before wider online availability begins on Dec. 22 . It will arrive in brick and mortar stores on Jan. 9, 2026.
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