Valeant To Tap Mass Market With Dr. LeWinn by Kinerase

From Marc Jacobs and Vera Wang to Jemma Kidd and Napoleon Perdis, both fashion designers and cosmetic gurus alike have seen success with diffusion collections. Now Kinerase, the clinical skin care brand owned by Valeant Pharmaceuticals, is adding on to its portfolio with Dr. LeWinn by Kinerase, a mass market anti-aging collection.

Dr. LeWinn by Kinerase features 10 products—including cleansers, moisturizers and daily treatments—that utilize Kinerase’s signature patented kinetin, along with other anti-aging ingredients including Osilift (from Silab), Eyeseryl (Lipotec) and Sepiwhite (Seppic). The collection is priced from $10-$35 and will be available at select Walgreens and Walmart stores nationwide beginning February 2011.

Dr. LeWinn himself is an esteemed plastic surgeon and marketer of Dr. LeWinn’s Private Formula, the topselling premium skin care line in Australia for over 10 years.