VariBlend, LEI’s ‘BeautiBlend’ To Serve Skin Care Category

VariBlend, a leader in the development and manufacture of dual dispensers, announced the creation of BeautiBlend, a strategic alliance with Leading Edge Innovations (LEI) LLC, developers of the patent-pending MicroSperse Technology. The result is a single-source, senior team composed of both cosmetic formulators and packaging innovators, and marketing experts that will help companies create appealing and customizable alternatives to conventional formulas, in the innovative and ergonomically desirable dispensers.

The first element of the BeautiBlend equation is VariBlend’s custom-blending, dual-dispensing technology, which allows end-users to rotate the dispenser head and select from multiple formula strengths. It is an ideal format for regimen-based products. Secondly, LEI’s MicroSperse Technology formulations are a proven and unique way to create oil-in-water systems without the traditional chemical emulsifiers that can impact the fragile barrier properties of human skin and result in irritation, dryness and skin aging.

“Our BeautiBlend alliance will appeal to those in the skin care space and other fast-growing product categories,” said Robert Brands, VariBlend president and CEO.  “In our innovation-driven business, the VariBlend-LEI partnership represents a combination of breakthrough dispensing technology with an ingenious mechanical methodology for mixing oil and water—a move that takes our industry from chemistry to physics.”

MicroSperse Technology harnesses the efficient power of high pressure to create the stable oil-in-water combination.

“Because we create a dispersion rather than an emulsion, no damaging chemical emulsifiers or surfactants are needed,” said Jim Wilmott, owner and chief scientific officer, Leading Edge Innovations.  “Physical properties, rather than chemicals, actually create the mixture. The result is an outstanding product that is natural, organic and aesthetically superior.”

LEI’s proprietary process used in the BeautiBlend program results in a dramatic particle size reduction, from 1/10th to 1/50th the size, when compared to those produced by conventional emulsification techniques.