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Vita Liberata Launches Invisi Foaming Tan Water

No transfer of color from 90% organic formulation.

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By: Christine Esposito

Editor-in-Chief

Vita Liberata Advanced Organics is rolling out Invisi Foaming Tan Water, billed as a crystal clear 90% organic self-tanning formula with zero risk of transfer.   

Created with the brand’s signature Advoganic Technology and applied with a mitt, Invisi Foaming Tan Water goes on smoothly without any guide color and develops into a beautiful natural glow within 4-6 hours, according to the brand.  

“Disrupting the tanning market with organic, non-toxic skin finishing solutions and innovative skin-enhancing technologies is at the core of what we do,” said Vita Liberata CEO and founder Alyson Hogg. “We are so proud of our proprietary Advoganic Technology found within Invisi Foaming Tan Water that enriches skin with organic ingredients encapsulated at their optimal potency. Our consumer is smart about her skincare choices and we are thrilled to offer her another innovative solution to meet her tanning needs in a clean fashion.”

Invisi Foaming Tan Water ($39) is available in three shades: Light/Medium, Medium/Dark and Dark. 

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