Vital Proteins Officially Gets in the Beauty Space

Collagen brand Vital Proteins is taking a more targeted approach to beauty with the roll out of its new Vital Proteins Hair Complex and Vital Proteins Skin Complex products. The company says each contains “first-of-its-kind” blend of ingredients with functional benefits specifically tailored to top concerns around hair growth and skin support with an “added boost” of collagen. The unflavored powders can be added into hot or cold beverages.

“Wellness today means many different things – it’s no longer a ‘one-size-fits-all’ approach, which means we needed to critically look at our solutions to evolve and expand too,” said Jill Abbott, general manager at Vital Proteins. “Consumers were telling us they wanted a simplified way to address their biggest beauty pain points. And because we’re motivated to help people look their best from within, we specifically designed our new Hair & Skin Complexes using functional ingredients that target these concerns – along with the collagen they know and love.”

Hair Complex

Hair health is the leading reason nearly 40% of women take a vitamin like biotin or collagen—even both, in many cases—according to data shared by the brand. Vital Proteins says its Hair Complex was developed to provide a simplified solution.

Featuring a unique blend of Lustriva, a biotin complex, and the brand’s best-selling Collagen Peptides, Vital Proteins Hair Complex is formulated with high-quality, scientifically-backed ingredients clinically shown to help grow thicker and fuller hair in as little as three months (12 weeks). Suitable for all hair types, the new supplement is designed to help with supporting overall hair quality, according to the brand.

Skin Complex

Vital Proteins Skin Complex offers a seamless way to target many of the top skin concerns in a single clinically-formulated supplement, according to the brand.

The formula is a blend of Holimel melon juice concentrate, Verisol Collagen Peptides, Vital Proteins collagen peptides, hyaluronic acid and vitamin C.

The new formulation helps with diminishing fine lines and wrinkles, boosting skin elasticity and hydration and offers nourishing antioxidants. Vital Proteins also contends the inclusion of Holimel offers a new way to help support healthy skin after sun exposure.

Vital Proteins Hair Complex and Vital Proteins Skin Complex are both Whole30 approved, made without gluten and dairy and contain no artificial sugars or sweeteners.

The products are now available on VitalProteins.com, Amazon and in Walmart stores.