Marketing News

Walmart Teams Up With Space NK To Launch Prestige Beauty Collaboration

Beauty collaboration will offer a curated assortment of new and exclusive products.

Walmart and British retailer Space NK are teaming up to bring prestige beauty products to Walmart.com and nearly 250 Walmart stores nationwide this summer. 
 
The unique collaboration called BeautySpaceNK leverages Walmart's size and scale with the iconic British personal care and beauty company's assortment of high-quality beauty brands and products, said the company.
 
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, prestige beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
 
Space NK thoughtfully curated a collection of prestige products specifically for the Walmart customer, spanning a variety of price points across skincare, makeup, haircare and bath and body. Available on Walmart.com March 15, BeautySpaceNK features over 600 products from 15 brands, including both new and established, some of which are only available at Walmart—with more to come throughout the year.
 

History in Beauty

The British personal care and beauty retailer opened the doors to its first store in Covent Garden, London in 1993 and has since garnered a reputation for being the go-to destination for worldwide beauty discovery.
 
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer, Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BeautySpaceNK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
 
Combining Walmart's knowledge of the US customer and Space NK's established track record of discovering and curating the best in beauty, BeautySpaceNK is sorted under four pillars: skincare, makeup, haircare and bath and body spanning luxe, indie, award-winning, plant-powered and more.

The assortment includes: luxe brands like Slip, By Terry, Philip B, Lancer; indie brands including PSA, from the makers of Allies of Skin; award-winning beauty heroes such as Mario Badescu, Foreo and Ameliorate; trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous; plant-powered products from Goldfaden MD, Mio and Mama Mio; new and exclusive brands, including Summer Camp (mineral-based SPF range) from founders at Soleil Toujours that is exclusive to Walmart coming this summer; and new and exclusive product lines, including a bespoke zip-lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set.
 
Space NK joins a growing list of collaborations and brand launches to bring new and trendy beauty products to Walmart shoppers. The new collection can be viewed on March 15 by visiting walmart.com/beautyspacenk.
 

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