Spate Reveals Latest Wellness Trends for 2024

Whether setting an intention with crystals or reaping the health benefits of an invigorating ice bath, TikTok is immersed in wellness trends post-covid. According to New York City-based beauty trend tracker Spate, two of the current top-growing wellness trends are grounding sheets and berberine supplements. Berberine supplements offer an alternative to the popular Type 2 diabetes medicine Ozempic, proven to improve blood sugar and assist with weight loss.

The internet is labeling berberine supplements as “nature’s Ozempic.” Searches for benefits, side effects, weight loss and diabetes are on the rise as consumers seek to decipher more about the fascination behind this alterative to the new Ozempic fad.

 

They’re also searching for terms like “Amazon,” “best,” “brand,” and “where to buy,” indicating their readiness to make a purchase, provided they know which brand is the best and where to find it, analysts say. Brands offering this supplement should ensure they address these questions in their SEO strategies, insists Spate.

According to analysts, grounding sheets boast an average of 47.5K monthly searches, +473.8% YoY growth, with no competition. To make them, traditional bedsheets are woven with conductive silver or copper, then plugged into an electrical outlet to mimic the sensation of walking barefoot on earth. Avid users are searching for reviews, how they work, what they are, and if they are safe. Consumers also want to understand how to wash grounding sheets, analysts say. This finding affords brands the opportunity to offer educational content through FAQs, blogs and social media.

 

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