Y2K-Inspired Locks, Filler Dissolvers and Blush Stick Drive Latest Beauty Searches: Spate

Highlighted cheeks, Y2K-inspired hairdos and naturally fuller lips are on the minds of consumers this spring and summer season.

 

According to beauty tracker Spate, there are 9,600 searches every month in the US for blush stick, which has grown 48.3% in searches since last year. There is high competition with 18 market leaders. Search volume is driven by the brands Milk Makeup, Clinique and Nyx.

 

Consumers are increasingly looking for color complexion products in easy-to-use stick formats. In addition to the blush stick, consumers are searching for face bronzer sticks (+38.6% year-over-year growth), contour sticks (+39.4% year-over-year growth), and highlighter sticks (+20.9% year-over-year growth).

 

Related searches include terms like: cream, dewy, glowing, oil, mini, powder, shimmer, and lip. Searches for cream, oil, and powder reveal that consumers are looking for a variety of formats and finishes. Consumers are searching for powder specifically as they look for a stick that transforms from a cream to a powder finish. This is a trend we have seen with foundation and are now seeing carry over into other complexion products. Meanwhile, terms such as dewy, glowing, and shimmer indicate that consumers want their blush to perform double duty by adding color and glow. Brands should consider new and innovative ways to continue delivering the benefit of glowing skin in easy-to-use stick formats, not only for the face but for the body as well.

 

 

Filler dissolvers are on the rise as consumers look for alternative ways to achieve the look of full lips.

 

There are 1,300 searches on average every month in the US for filler dissolver, which has grown 98.8% in searches since last year.

 

The search for filler dissolver is experiencing strong growth in comparison to growth for lip fillers (+1.7% year-over-year). Consumers are searching for terms such as near me and cost, indicating they might be ready to proceed with this procedure. The process of dissolving fillers entails injecting an enzyme called hyaluronidase into the affected areas to dissolve the hyaluronic acid particles in the filler.

 

Although searches for lip filler dissolvers are increasing, consumers are still searching for lip plumping gloss (+132.2% year-over-year). This indicates that consumers are still interested in the look of full lips but achieving it with makeup. This is an example of consumers seeking makeup products that offer multiple benefits. It could also be an indication that there is opportunity for other skincare and makeup products to deliver cosmetic alternatives to expensive clinical procedures, or at least a less invasive at-home solution.

 

 

Searches for hair tinsel indicate consumers are continually interested in different ways of incorporating the Y2K aesthetic in their beauty routines.

 

On average, there are 65,000 searches every month in the US for hair tinsel, which has grown 133.7% in searches since last year. 

 

Hair tinsel, according to hairstylist Kelsea Jensen, is “shimmering strands that are attached to hair.” In essence, they are metallic glitter extensions. Also known as “fairy hair,” this trend supports the continuous rise in interest in the Y2K aesthetic (+46.3% year-over-year) and is a further exploration of Y2K hair accessories as barrettes start to lose traction (-0.6% year-over-year).

 

Related searches include terms like: near me, extension, fairy, angel, tutorial, Amazon, professional, gold, silver, copper, rose gold, holographic, and champagne. Searches for terms such as near me, professional, tutorials, and Amazon indicate that consumers are looking for professional hairstylists to perform this service as well as DIY options. Amazon searches also indicate that consumers are not yet relying on a brand for this form of extension; they are simply searching for an accessible product to achieve the look.

 

In terms of color, searches for gold, copper, rose gold, champagne, silver and holographic reveal that consumers are not necessarily looking for extensions to bring a pop of color or boldness to their hair. Instead, they would rather add a more obvious sparkle and shine to their looks. Brands may consider whether the tinsel look may apply to other beauty categories such as makeup and nails, or even skincare. 

 

With the Y2K aesthetic continuing to grow year-over-year, brands should explore additional ways to incorporate the nostalgic looks into their innovations and content strategy.