Yankee Candle Brings the Festive Seasonal Fragrance to Pop-Up Shops Across the US

The Yankee Candle Company, Inc., part of the Newell Brands global portfolio of brands, is pulling up to major cities around the US to delight consumers with limited-time pop-up shops – just in time for fall and holiday gifting and entertaining. 

 

“We know for many of our consumers, seasonal fragrances are a big part of the holiday season,” said Michelle Favaloro, vice president of home fragrance at Newell Brands. “We're excited to bring a unique hands-on shopping experience to new markets, allowing consumers to experience and try new fragrances in-person.”

 

Open now through year’s end, the five locations across the United States include Williamsburg Premium Outlets in Williamsburg, VA; The Shoppes at Farmington Valley in Canton, CT; Harlem Irving Plaza in Norridge, IL; Tanger Outlets in Sevierville, TN; and Summit at Fritz Farm in Lexington, KY.

 

Guests will have the opportunity to experience the holiday collection, Yankee Candle Bright Lights, before the collection officially launches at month’s end.

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