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“From its line of cleaning supplies to its car care products, you’ll find Zep inside my race hauler and inside my garage,” says Stewart-Haas driver Chase Briscoe.
June 23, 2024
By: Lianna Albrizio
Associate Editor
Zep has forged an official NASCAR sponsorship with Stewart-Haas Racing, the championship-winning NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and Haas Automation founder Gene Haas.
The agreement names Zep as “the Official Cleaning Supplier of Stewart-Haas Racing” and will have Zep serve as the primary sponsor for Stewart-Haas driver Chase Briscoe in the USA Today 301 NASCAR Cup Series race June 23 at New Hampshire Motor Speedway in Loudon.
“From its line of cleaning supplies to its car care products, you’ll find Zep inside my race hauler and inside my garage,” said Briscoe. “Whether it’s my sprint car, my streetcar or my tractor, Zep helps me keep them looking right and running right.”
Briscoe is a third-generation racer, following in the footsteps of his father and grandfather. Born in Mitchell, IN, Briscoe has made a name for himself in the NASCAR Cup Series with his driving skills. Briscoe has achieved numerous accolades, including a championship in the ARCA Racing Series.
Beyond the blue-and-gold No. 14 Zep Ford Mustang Dark Horse Briscoe will drive at New Hampshire, Zep will be emblazoned on crew fire suits and accessories, pit wall banners and more.
“We look forward to seeing our brand represented in such a dynamic and exciting environment,” said Greg Heyer, executive vice president, retail sales and marketing at Zep. “Whether you are cleaning a factory, a restaurant, a home, or a race car – we can help you save time with innovative and effective solutions like our winning cleaners, degreasers lubricants.”
Promotion of the race will be featured on the social media channels of Stewart-Haas and Zep in the lead up to Sunday’s race.
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