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An increase in demand from millennials will boost growth, analysts say.
By: Lianna Albrizio
The men’s grooming category is growing at a healthy clip as guys strive to look their best with the latest hairstyling accessories.
By: Tom Branna, Jayne Morehouse
Makeup artists attribute MAC’s cult favorite pencil not only its “grungier alternative to classic brown,” but to its sheer versatility.
As the brand’s face, she will promote its reformulated classics now made with fair-trade organic shea butter plus B vitamin complex.
Celebrity endorsements and influencer campaigns promote novel eye, lip and facial makeup.
By: Melissa Meisel
See how eye shadow, eyeliner and mascara are leading the way in beauty right now and why.
Marketing project highlights Original Photo Finish Smooth and Blur Primer.
Dove, Burt’s Bees, ELF, NYX Professional and Dawn hope to score big with what might be the biggest TV audience in years.
Make-up Artists & Hair Stylists Guild ceremony is Feb. 18.
From world tours to the runway, the dermatologist-founded makeup brand’s best-selling products were used in a multitude of facets this year.
The male grooming personal care industry is expected to double by 2030.
By: Charlie Razook
Experts from inside the salon share their predictions about what’s ahead in hair care. At the same time, they detail what they’d like to see from formulators.
By: Jayne Morehouse
Cosmetic Executive Women celebrate beauty innovations during the past year. Winners include Clinique, Procter & Gamble, Nutrafol, Bubble and K18.
By: Nancy Jeffries
Programs aim to discover, spotlight and propel the next generation beauty founders, innovators and creatives in fast-growing marketplaces.
The color cosmetics line debuted at Paris Fashion Week.
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