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United Kingdom www.mcbride.co.uk Sales: $1.0 billion Key Personnel: John Coleman, non-executive director and chairman; Rik De Vos, chief executive officer; Chris Smith, chief finance officer. Major Products: Household and personal care products manufactured as private label and its own brands that include Surcare, Clean and Fresh, McBride Direct, Limelite and Ovenpride. Comments: Sales declined 5% at Europe’s leading provider of private label household and personal care products due to the impact of a weaker euro. After a number of years of disappointing returns, McBride says it has entered into a “transformation phase under a new management team driving a new strategic direction.” The company’s plan centers on the following building blocks:
United Kingdom www.mcbride.co.uk Sales: $1.0 billion
Sales declined 5% at Europe’s leading provider of private label household and personal care products due to the impact of a weaker euro.
After a number of years of disappointing returns, McBride says it has entered into a “transformation phase under a new management team driving a new strategic direction.” The company’s plan centers on the following building blocks:
These actions and initiatives are part of its “Repair, Prepare, Grow” strategy, through which the firm says it will substantially simplify its activities, covering customers, products, processes and organization. The group has reviewed under-performing segments, and as a result, implemented the closure of the loss making Chinese activities. But not all of the company’s moves have been centered on shutdowns. McBride says it has authorized investment in Strzelce, Poland, for example.
Iain Napier vacated his chairmanship at the end of June; John Coleman is now the firm’s non-executive director and chairman.
19. McBride Plc
United Kingdom
www.mcbride.co.uk
Sales: $1.2 billion
When a European shopper picks up a budget or store-brand bathroom cleaner, shampoo or laundry detergent, there’s a good chance McBride is the firm that has made it. This London-based firm is Europe’s leading producer of private label household and personal care products, sporting 20 factories in 11 countries. In fact, according to McBride’s own statistics, it supplies 95% of Europe’s top 50 retailers such as Auchan, Tesco, Carrefour, Aldi, Walmart and Sainsbury. In addition, McBride has a range of its own budget brands including Surcare, Clean n Fresh, Oven Pride and Planet Green, an eco friendly range of household care SKUs.
Household products account for the bulk of McBride’s revenues (80% of sales) with personal care products taking up the remainder. But the latter appears to be a growing part of its plan. In 2010 alone, McBride acquired Fortlab, a Malaysian cosmetics and toiletries firm; Newlane Cosmetics in Vietnam; and Brno, a Czech Republic skin care operation.
Revenues for its fiscal year ended June 30, 2010 increased a modest 2%, and profit after tax attributable to shareholders, before amortization of intangible assets and exceptional items was $52.5 million, up from $36.7 million in 2009. For the first half of its new fiscal year, sales were down 1% to $645 million.
Procter and Gamble dominates the North American market with popular products like Tide and Gain, holding the largest market share by volume.
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Leaders in ethnic personal care talk about their latest innovations and where current R&D efforts are taking the next generation of hair and skin care products.
By: Christine Esposito
Ecolab Wins Best Corporate Citizen Honor in China
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