“I’m excited about hosting the next series of Britain’s Next Top Model and that Revlon are the Official Makeup Partner for the show,” said Macpherson. “I believe Revlon is the perfect cosmetic brand for the new series with its strong values for celebrating women and Revlon’s on trend colours and fashion credentials, bringing glamour, style and beauty to all.”

Contestants will be given the opportunity to appear in a makeup shoot for Revlon’s new Colorburst Lipstick and the crowned winner will receive the opportunity to become the face of Revlon’s new Autumn/Winter 2010 trend collection that launches in the UK in November.

“We are proud to be the official makeup partners to Britain’s Next Top Model 2010,” said Mark Wood, vice president for UK & EI Revlon International. “We feel this is the perfect partnership and the perfect continuation of Revlon’s association with some of the most inspiring, successful and beautiful women in the world. We are also delighted to work with our Revlon spokeswoman Elle Macpherson. We wish all the contestants the best of luck and look forward to working with them on this exciting journey.”

The series starts in July.