The Procter & Gamble Company (P&G) has completed its acquisition of the Ambi Pur Brand from Sara Lee Corporation for $401 million. The transaction was subjected to regulatory review and work councils consultations in Europe which have been successfully completed.

Ambi Pur is a leading global air care brand with presence in 80 countries, and also has several toilet care products, with strong presence in Western Europe and Asia.

“We are pleased we have closed the deal and are excited that we can now move on to integrate the Ambi Pur business, ” said David Taylor, P&G group president, Global Home Care. “The acquisition of Ambi Pur strengthens P&G’s global leadership in Home Care and specifically Air Care by extending our reach to serve more consumers in more parts of the world more completely.”