The Airless Pack Association (APA) will showcase the myriad benefits of true airless dispensing systems – and launch its new “Airless Certified by APA” logo – at this year’s Cosmoprof Worldwide Bologna, March 18-21, according to APA president Lucyna Silberstein.

Cosmoprof attracts an international audience of beauty and cosmetics industry influencers, gathered to learn the latest trends and products available in today’s fast-changing global marketplace.The APA – a global group that counts Lablabo, Lumson, Megaplast, Quadpack/Yonwoo, Rexam and MWV – will host a “Protect Your Beauty – Airless: when packaging really makes a difference”- themed conference on March 18 at 230 p.m.

During this event the APA president, technical team leader and marketing team leader will illustrate to all participants the association’s strategy for the years to come, and new ideas for formula protection through the use of today’s airless dispensing systems and designs.

During the conference, the association will launch its new “Airless Certified by APA” trademark, a brand that can be used by all firms that want their packaging to be certified by APA.

In addition, two special “APA Education Teams” each one made of two models/hostesses will be positioned in strategic places around the show’s pavillions to provide Cosmoprof attendees with general information about the association and to distribute a kit containing communication material.