The latest innovation from naturals marketer Josie Maran is an eye-opening, ultra-portable 2-in-1 pen featuring argan-infused gel liner and eye shadow with two expert applicators, sold on QVC now and out in Sephora this August. The Rapid Eye Makeup Pen ($32) features long-wearing gel eye liner on one end and a mini liner brush on the other. The middle houses a perfectly coordinated eye shadow in a spring-loaded sponge tip applicator for single stroke eye definition. Infused with Josie’s signature ingredient, argan oil, both the gel liner and the eye shadow impart healthy, nourishing eye care, said the company.

From her cult favorite tinted moisturizer to her must-have mascara, Josie Maran formulates products in her naturally luxe, “chic-ological” line with Morocco’s legendary skin-soothing, complexion-clearing cure-all.