In honor of Breast Cancer Awareness month, IMAN Cosmetics is partnering with the Intercultural Cancer Council (ICC) by donating 20% of proceeds from the brand new IMAN Pink Luxury Lip Stain ($10) during the month of October. Participating retailers include Target.com, Drugstore.com, Walmart.com and Sears.com.

The Intercultural Cancer Council (ICC) promotes policies, programs, and research to eliminate the unequal burden of all cancers, including breast cancer, among racial and ethnic minorities and medically underserved populations in the US.

Profits will be dedicated to help establish and develop the IMAN Cosmetics Breast Cancer Screening & Educational Program which will focus on efforts to detect breast cancer at a very early stage and assist women in diverse communities. Individuals with limited incomes and those who are uninsured or under-insured will have the opportunity to attend free and low cost breast cancer screenings and educational sessions.

In addition, the brand will gift a $20,000 flat donation to the IMAN Cosmetics Breast Cancer Screening & Educational Program to further expand the program’s efforts and cause.

IMAN Pink Luxury Moisturizing Lip Stain is the 2012 “pink product” and will debuting in October 2012.Enriched with vitamins and moisturizers to protect and nourish lips, the subtle color creates a natural sheer-tinted finish while this smooth and creamy formula offers a soft, easy alternative to fuller coverage lipstick.