P&G's Pantene is celebrating the next generation of strong women within its ‘Strong is Beautiful’ campaign, with a specific focus on the role dads play in developing self-confident girls.
 
The P&G hair care brand has partnered with three NFL dads—New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten—to help give dads the tools to spend more quality time with their daughters – an act that helps foster confidence and strength in young girls.
 
Pantene has created new how-to video series and one :30 ensemble  commercial in which the NFL stars are styling their daughters’ hair. Their Dad-Dos include the ‘Curtain Call,’ the ‘Who Dad-Do,’ and the ‘Daddy and Angel Bug’s Magnificent Pigtails.’
 
“Pantene celebrates and empowers women with our message of ‘Strong is Beautiful.’ We know strength and self-esteem start by building confidence in girls at a young age,” said Jodi Allen, vice president of P&G Hair Care & Color for North America. “We hope our new series of how-to videos shows dads how easy and fun it can be to spend quality time with their daughters by doing their hair. The quality time spent with their daughters now will foster the next generation of strong and beautiful women.”
 
For additional #DadDo content, follow Pantene on Instagram at https://instagram.com/Pantene and Twitter at http://twitter.com/Pantene, or become a fan on Facebook at http://www.facebook.com/PanteneNA.