10.18.16
There has been an increasing surge of premium beauty brands with a natural focus, that are gaining foothold in major retailers around the world. K-Beauty brand Glow Recipe is tapping into this trends with a variety of new products for the season.
Glow Recipe x Sephora: Glow Recipe recently launched three exclusive-to-GR brands, Blithe, Primary Raw, J.One in nationwide Sephora stores, serving as Sephora's K-beauty trend advisor and content partner. The beauty trends that Glow Recipe introduced are in stores as a focus of Sephora's October #skingoals campaign.
- Splash Masks: a 15 second in-shower liquid masking treatment
- Milk Peels: a jumbo cotton swab and sheet mask kit that both exfoliates and hydrates the skin
- Makeup Grippers: a lifting treatment and super primer in one that 'grips' make up
Glow Recipe x Lane Crawford: Glow Recipe's natural/organic brand partners such as Whamisa and Yuripibu will be part of a holiday popup at Lane Crawford from Oct 19, Asia's top luxury shopping destination. While Lane Crawford has premium Korean cosmetic brands such as Amore Pacific and Sulwhasoo, due to the appeal of the stringently curated, edited selection of quality Korean beauty products, the collaboration with Glow Recipe was a perfect fit in their space. Glow Recipe has created four K-beauty gift sets that will launch in an exclusive pop up in Lane Crawford’s Hong Kong flagship stores and online.
Glow Recipe x QVC: The brand founders will host QVC's first ever premium, natural K-beauty segment introducing the latest trends and innovations in one full hour, including the launch of the Sahara Cactus extract powered brand Huxley. Glow Recipe is slated to appear on QVC in three consecutive shows from Dec 21-23.
Glow Recipe x Sephora: Glow Recipe recently launched three exclusive-to-GR brands, Blithe, Primary Raw, J.One in nationwide Sephora stores, serving as Sephora's K-beauty trend advisor and content partner. The beauty trends that Glow Recipe introduced are in stores as a focus of Sephora's October #skingoals campaign.
- Splash Masks: a 15 second in-shower liquid masking treatment
- Milk Peels: a jumbo cotton swab and sheet mask kit that both exfoliates and hydrates the skin
- Makeup Grippers: a lifting treatment and super primer in one that 'grips' make up
Glow Recipe x Lane Crawford: Glow Recipe's natural/organic brand partners such as Whamisa and Yuripibu will be part of a holiday popup at Lane Crawford from Oct 19, Asia's top luxury shopping destination. While Lane Crawford has premium Korean cosmetic brands such as Amore Pacific and Sulwhasoo, due to the appeal of the stringently curated, edited selection of quality Korean beauty products, the collaboration with Glow Recipe was a perfect fit in their space. Glow Recipe has created four K-beauty gift sets that will launch in an exclusive pop up in Lane Crawford’s Hong Kong flagship stores and online.
Glow Recipe x QVC: The brand founders will host QVC's first ever premium, natural K-beauty segment introducing the latest trends and innovations in one full hour, including the launch of the Sahara Cactus extract powered brand Huxley. Glow Recipe is slated to appear on QVC in three consecutive shows from Dec 21-23.