The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, and value are every bit as important to men as quality and product innovation, said Gilllette, which is part of Procter & Gamble.
A 2015 Nielsen Homescan study found that 41% of guys who decided to leave traditional shave clubs said they were getting more blades than they needed. But the men’s grooming brand contends that Gillette On Demand’s is the industry-first as-needed ordering option.
“Ordering blades has never been easier than we’re making it today,” said Mark Jeffreys, brand director, Gillette. “Gillette On Demand’s as-needed ordering capabilities and its convenient subscription options give guys smart choices, not trade-offs. This new service puts them in control without having to choose between convenience and flexibility, or between great quality and value.”
The service will include a range of razor options at different price points, according to the company.