Beauty Visions, an affiliate of TPR Holdings LLC, acquired Mally in 2015.
In addition to the equity arrangement, Guthy-Renker has agreed to begin development of a Mally Beauty marketing campaign to expand the channels in which the Mally Beauty line can be purchased direct to consumer, including television and e-commerce.
“Guthy-Renker is giving us a platform to bring my products and beauty tips to a wider audience,” said Roncal. “Their direct to consumer model allows products to be purchased at a low monthly price which means Mallynistas will never be without their Mally must-haves! Guthy-Renker LLC has a superior track record of customer satisfaction, and I am extremely grateful to them for embracing our creative vision and supporting us in expanding the Mally Beauty brand.
Ohana & Co. advised Beautyvisions LLC on the transaction. Guthy-Renker was represented by Brandt Mori at VirtualGC, LLP. Beauty Visions LLC was represented by Loeb and Loeb.