JD Beauty Group has acquired Ouidad, a hair care and styling brand. The move adds Ouidad to the JD Beauty group of hair brands WetBrush and Bio Ionic and further diversifies JD Beauty’s product offerings, adding hair care and styling to its existing hair brushes and electrical appliances portfolio.


“We are always striving to cement our position as an innovation leader in the professional beauty industry, and this new chapter with Ouidad speaks to that commitment," said Jeffrey Davidson, CEO of JD Beauty. "We are excited to continue to deliver exceptional results and growth for our customers. Ouidad is an exciting brand, with a passionate following similar to our current lines Wetbrush and Bioionic. We will be honored to further its legacy here at JD Beauty.”


According to Leigh Randall, managing partner of Topspin Partners, JD Beauty has proven to be an excellent partner, and after the success of the Bio Ionic acquisition, Topspin was excited to partner with the team at JD Beauty again.


"This deal is an excellent strategic move for both Ouidad and JD Beauty, and we look forward to seeing the resulting growth,” said Randall.


JD Beauty Group markets and manufactures professional beauty products. Based in New York and launched in 1977, JD Beauty Group's portfolio includes WetBrush, Luxor Pro, Lure and TS-2. Ouidad is the original curl expert with one iconic idea: let curls be curls. The first Ouidad salon, dedicated to curls, was opened in 1984 and offered curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer. Now, the company has flagship salons and certified salons throughout the US.