Breaking News

CoverGirl Thinks Big

New mascara boasts upscale look.

Related CONTENT

12.05.18

CoverGirl’s new Exhibitionist Mascarawas designed for next level beauty. Created with a buildable formula that is smudge, clump, and flake-proof, you can use the premium wire brush to get 10x the volume that compares to a prestige formula, said the company. When you want all eyes on you, make sure that your eyes will stare right back!

CoverGirl’s Katy Perry embodies her exhibitionist lifestyle in the new campaign film, making her mascara the finishing touch to her extraordinary look. She also raved about it on her Instagram.

In recent news, CoverGirl is Leaping Bunny certified and debuted a flagship in NYC, as reported in Happi.

Related Breaking News

Green Seal Launches Verified Suppliers Program

Database available to formulators and private labelers regarding ingredients.
Happi Staff 11.14.19
Get Glowing with e.l.f.

Leading skin care SKUs now available.
Happi Staff 11.14.19
Solid as a Rock at Crabtree & Evelyn

New fragrance diffuser is in the form of a solid.
Happi Staff 11.14.19
Avon Shareholders Approve Acquisition by Natura &Co

The closing is anticipated to occur in early 2020.
Happi Staff 11.13.19
Skin Care

DefenAge Skincare Wins Double

Receives two awards for outstanding innovation.
Happi Staff 11.13.19
Elizabeth Arden Launches Limited Edition Holiday Giftable Cream

On the heels of its 90th anniversary, the Eight-Hour formula gets a festive package for the season.
Happi Staff 11.13.19
Fine Fragrance

Amouage Taps New CEO

Marco Parsiegla joins the company.
Happi Staff 11.13.19
Pigments

Colors & Effects Launches ‘Pigment Finder’

A new one-stop digital product finder.
Happi Staff 11.13.19
Sephora Stocks Dr. Dennis Gross 'Skin Heroes' Kit

Holiday gift features bestselling beauty SKUs.
Happi Staff 11.13.19
Skin Care

Introducing Furtuna Skin

A luxury brand based on wild-foraged organic ingredients.
Happi Staff 11.13.19
Skin Care

Birchbox Partners with The Points Guy

Releases new travel grooming kit.
Happi Staff 11.12.19
Disinfectants

ACI’s Richard Sedlak to Retire

Will leave after over 42 years.
Happi Staff 11.12.19
Color Cosmetics | Fine Fragrance | Skin Care

US Prestige Beauty Q3 Highlights

Which categories performed or underperformed?
Happi Staff 11.12.19
Actives | Sun Care

Correction: No Mess, Clear Sunscreen Stick

Formula supplied by Penreco/Glenn, an Azelis company.
The Happi Staff 11.12.19
e.l.f. Cosmetics Adds Hemp-Derived Cannabis Sativa Collection

New skin care spans from lip balm to facial oil.
Happi Staff 11.12.19