12.14.18
For the past several years, Korea has been the center of the global beauty industry. Now, say industry experts, consumers are moving on to J-Beauty (Japan) and C-Beauty (China), but Avon is just getting started with the K-beauty phenomenon. The company announced a partnership with a Korean manufacturer to bring "innovative formulas and authentic ingredients to customers."
Calling it "another step in its transformation," Avon says the collection will debut Russia before rolling out to European markets in early 2019.
As part of Avon's plans to embrace an open eco-system through new alliances to optimise manufacturing and distribution, the collection is developed in partnership with Korean innovation experts, Bonne, a leading developer and manufacturer of luxury beauty. This new product range is made in Korea using authentic formulas and ingredients, harnessing the high performance, wonderful texture and eye-catching designs that are iconic in K-beauty products. The collection of masks and hand creams use top quality, cutting edge ingredients including cica, chaga mushrooms and hydrogel. Avon's Hydrogel masks are unlike many others on the market because they are free from mesh or nets that most products on the markets need to overcome ripping issues - making Avon's product experience more luxurious and indulgent.
"Korean beauty is expected to hit $13.1 billion by 2020—it's the fourth largest skin care market in the world," commented Louise Scott, Avon's chief scientific officer, citing data from Euromonitor International. "Avon has a rich history in world-class innovation and when combined with something as on-trend as K-beauty and the digitisation of our business it's exciting for our customers and Representatives. The K-beauty collection brings innovative formulas and authentic ingredients that we do not have anywhere else in our portfolio. It's a thrilling evolution in our mission of making top quality products available to everyone."
Calling it "another step in its transformation," Avon says the collection will debut Russia before rolling out to European markets in early 2019.
As part of Avon's plans to embrace an open eco-system through new alliances to optimise manufacturing and distribution, the collection is developed in partnership with Korean innovation experts, Bonne, a leading developer and manufacturer of luxury beauty. This new product range is made in Korea using authentic formulas and ingredients, harnessing the high performance, wonderful texture and eye-catching designs that are iconic in K-beauty products. The collection of masks and hand creams use top quality, cutting edge ingredients including cica, chaga mushrooms and hydrogel. Avon's Hydrogel masks are unlike many others on the market because they are free from mesh or nets that most products on the markets need to overcome ripping issues - making Avon's product experience more luxurious and indulgent.
"Korean beauty is expected to hit $13.1 billion by 2020—it's the fourth largest skin care market in the world," commented Louise Scott, Avon's chief scientific officer, citing data from Euromonitor International. "Avon has a rich history in world-class innovation and when combined with something as on-trend as K-beauty and the digitisation of our business it's exciting for our customers and Representatives. The K-beauty collection brings innovative formulas and authentic ingredients that we do not have anywhere else in our portfolio. It's a thrilling evolution in our mission of making top quality products available to everyone."