• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    The Florida Sunscreen Symposium Is Back!

    TFF Opens Nominations for 2021 Awards

    HI Beach Installs Reef-friendly Sunscreen Dispenser

    RB Partners with Airbnb

    L'Occitane US Files for Bankruptcy
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    20. Pierre Fabre

    The International Top 30 Report

    17. Alberto Culver

    31. Arbonne International, LLC

    2. L’Oréal
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Florida Sunscreen Symposium Is Back!

    L'Occitane US Files for Bankruptcy

    FDA Takes Major Action on Hand Sanitizers from Mexico

    Curcumin's Role in Oral Care

    SV Labs Acquired by PE
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    The Florida Sunscreen Symposium Is Back!

    TFF Opens Nominations for 2021 Awards

    HI Beach Installs Reef-friendly Sunscreen Dispenser

    RB Partners with Airbnb

    L'Occitane US Files for Bankruptcy
    Lab Equipment
    Mixing
    Packaging
    Testing

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Centerchem Inc

    Vantage Specialty Ingredients

    Praan Naturals

    QRS (Quality Resourcing Services)

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Old Spice Launches Ad Campaign

    Study uncovers nationwide guy crisis.

    Old Spice Launches Ad Campaign
    The Old Spice Swagger scent lineup comes in anti-perspirants, deodorants, invisible spray, body washes and body spray. Image courtesy of Old Spice.
    Old Spice Launches Ad Campaign
    Nearly 3 in 5 men have a friend in need of a guy’s night out. Image courtesy of Old Spice.
    Related CONTENT
    • TFF Opens Nominations for 2021 Awards
    • Some Good News at Inter Parfums
    • CPG Sales Surged 19% During Pandemic
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    07.22.19
    Old Spice’s latest ad campaign, Never Let a Friend Lose His Swagger, showcases a male crisis sweeping the nation, and perhaps the world. Guys who once traveled as part of a “wolf pack” are now facing a “lone(ly) wolf” epidemic, where their important guy friendships are taking a backseat to lame excuses for not hanging out.
     
    Fact is, men are falling into guy traps that keep them couch-bound when they should be hanging out with their friends. Men are most likely to skip a guy’s night in favor of working overtime (49%)—a completely unacceptable excuse—or to take some “me” time (49%) whatever that means—according to the Old Spice Swagger Survey of 1,000 US men ages 18–34 conducted by Wakefield Research. And while paperwork and the couch are the two biggest traps keeping men from seeing their guys, they’re not the only man holes men are falling into.
     
    Some experts say that giving up on close male friendships is one of the first signs that their confidence—and Swagger—is being lost. That’s where Old Spice steps in. It’s been 11 years since the manliest grooming brand on the planet launched its Swagger collection, which quickly became the No. 1 premium scent in the brand’s portfolio among young men. Today, Old Spice re-introduces the Swagger scent lineup with a fresh new look and campaign, giving guys a wake-up call to keep their Swagger and their crew intact.
     
    The new ad campaign debuts online July 22 and on TV July 23 and stars actors Sarunas Jackson (Insecure, Games People Play, Good Trouble) and Alberto Rosende (Shadowhunters) to play prominent roles. The ads overly dramatize the often silly reasons men sacrifice the “guy time” keeping their friendships alive and celebrate Old Spice Swagger as the secret ingredient they need to conquer life together:
     
    I Miss You, Man!
    A strong majority (79%) of men agree they spend less time with their guy friends as they get older—and they’re starting to feel the pain.
     
    In fact, the vast majority (92%) of men who agree they spend less time with their friends as they get older say they miss some of the things they used to do together.
     
    And while the most popular things guys who spend less time with friends end up missing include telling stories about “the good old days” (52%) and “guy humor” (52%), they’re also missing more serious connections. Nearly half (47%) of men who agree they spend less time with guy friends as they’ve gotten older say they miss talking with people who have experienced the same issues they have and nearly as many (44%) say they miss spending time with someone who really knows them.
     
    Guy-to-guy advice is also something men miss, and it’s especially true for men who might need a little relationship help. Among men who agree they spend less time with guy friends as they’ve gotten older, men who are married or in a relationship are more likely (44%) than single guys to say they miss guy-to-guy advice (36%).
     
    Friendship First Aid
    Men are seeing their friends grow distant and nearly 3 in 5 (57%) men have a friend that needs a guy’s night out intervention.
     
    But not all men are letting their friendships slip without a fight. Nearly half (49%) of men say they their group of guy friends has one friend who steps up to organize nights out and get the guys out. Not all heroes wear capes.
     
    New Look for Old Spice’s No.1 Premium Scent: Swagger
    Old Spice, the manliest grooming brand on the planet, introduces an Old Spice Swagger scent lineup with bright new packaging plus famed Old Spice technologies to deliver the secret ingredients for confident guys.
     
    As the scent of confidence, Swagger is contagious—it gives guys the power to make sure that friends never lose their swagger. Swagger is a classic masculine fragrance featuring bright citrus and fresh fruity top notes on a clean base of woods and musks for lasting protection.
     
    The Old Spice Swagger scent lineup comes in anti-perspirants, deodorants, invisible spray, body washes and body spray, so guys can keep squads intact, their Swagger up and themselves in the game.
     
    The Old Spice Swagger Scent Lineup
    • Re-fresh Body Spray: Features patented Re-fresh technology releasing bursts of fragrance when sweat occurs throughout the day, offering guys superior scent performance when they need it most and reducing the need to reapply.
    • Swagger Body Wash: Clean away dirt and odor with a great cleansing lather and long-lasting fragrance to transform unfresh men to legends of confidence.
    • Anti-perspirant/Deodorant Invisible Solid: Reduces armpit sweat and goes on dry to help you stay feeling dry.
    • Anti-perspirant/Deodorant Soft Solid: Offers extra-effective sweat protection and is turbocharged with Old Spice proprietary fragrance technology that traps and locks away odor while releasing scent in its place.
    • AP Spray: Goes on invisible and provides 48-hour sweat and odor protection with one quick spray.
    • Swagger 2-in-1 Shampoo and Conditioner: Smell shockingly self-assured with this cleansing shampoo and rich conditioner in one bottle.
    • Swagger Fiber Wax: Just rub a small amount in your hands and work through damp or dry hair for styling that gives you that international superspy versatile look.
     
    The Old Spice Swagger lineup is available nationwide at drugstores, grocery stores and mass merchandisers (Pricing at retailers’ sole discretion).
    Related Searches
    • wash
    • Packaging
    • conditioner
    • body
    Related Knowledge Center
    • AP/Deo
    Suggested For You
    Cleaner Clothes, Cleaner Planet Cleaner Clothes, Cleaner Planet
    Drink It In! Drink It In!
    Trade Association Directory 2021 Trade Association Directory 2021
    TFF Opens Nominations for 2021 Awards TFF Opens Nominations for 2021 Awards
    Some Good News at Inter Parfums Some Good News at Inter Parfums
    CPG Sales Surged 19% During Pandemic CPG Sales Surged 19% During Pandemic
    Mix:Bar Launches at Target Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Three Form Vertical Beauty Alliance Three Form Vertical Beauty Alliance
    Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin
    International Cosmetics Science Centre Founder Honored International Cosmetics Science Centre Founder Honored
    NYC Restaurant Serendipity 3 Launches Fragrance NYC Restaurant Serendipity 3 Launches Fragrance
    Keys Soulcare Unveils Six More Products Keys Soulcare Unveils Six More Products
    Racial Bias in Retail Racial Bias in Retail
    HCPA Welcomes Board Members HCPA Welcomes Board Members

    Related Breaking News

    • AP/Deo
      Crystal Deodorant Unveils Magnesium-Enriched Sticks

      Crystal Deodorant Unveils Magnesium-Enriched Sticks

      Delivers 24-hour odor protection without the downsides of aluminum, or drying irritants like baking soda or corn starch.
      Happi Staff 01.19.21

    • AP/Deo | Functional Ingredients | Packaging
      Paper Cosmetics Gets Funding

      Paper Cosmetics Gets Funding

      DTC brand gets backing from L'Occitane, Obratori and Cristina Carlino.
      Happi Staff 01.06.21

    • AP/Deo
      Limited Edition Jungalow Launch at Native

      Limited Edition Jungalow Launch at Native

      First co-branded collaboration for brand’s seasonals collection.
      Happi Staff 01.06.21


    • AP/Deo
      Kopari Adds Coastal Deodorant

      Kopari Adds Coastal Deodorant

      Expands its line of clean and aluminum-free products with new scent for 2021.
      Happi Staff 01.05.21

    • AP/Deo | Fine Fragrance | Functional Ingredients | Hair Care | Household Cleaning | Personal Cleansers
      Scent Trends for Spring/Summer 2021

      Scent Trends for Spring/Summer 2021

      Lebermuth perfumers interpret four key trends that will influence fragrance direction.
      Happi Staff 12.03.20

    • Actives | AP/Deo | Functional Ingredients | Skin Care
      IFSCC Award Winners

      IFSCC Award Winners

      More than 1,500 view awards ceremony.
      Happi Staff 10.29.20


    • AP/Deo
      Deo with Sweat-Activated Technology

      Deo with Sweat-Activated Technology

      Type A Brands creates glycerin-in-oil composition.
      Happi Staff 09.24.20

    • Actives | AP/Deo | Functional Ingredients | OTC/Medicated | Skin Care
      A New Boys Club

      A New Boys Club

      A grooming line for guys just hitting puberty.
      Happi Staff 08.23.20

    • AP/Deo | Fine Fragrance | Functional Ingredients

      Gains Forecast for UAE Cosmetics Market

      Fragrances and deodorants hold the largest share.
      Happi Staff 08.08.20


    • AP/Deo | Color Cosmetics | Hair Care | Oral Care | Skin Care | Sun Care

      Personal Care Is Recovering

      McKinsey looks at sectors that are rebounding.
      Happi Staff 07.26.20

    • AP/Deo | Hair Care | Personal Cleansers | Skin Care
      Beauty Comes Back in India

      Beauty Comes Back in India

      Markets are in recovery mode, says Nielsen.
      Happi Staff 07.19.20

    • AP/Deo
      Malin+Goetz Adds Bergamot Deodorant

      Malin+Goetz Adds Bergamot Deodorant

      Works to neutralize odor and absorb excess moisture.
      Happi Staff 07.15.20


    • Actives | AP/Deo | Color Cosmetics | Functional Ingredients | Oral Care | Personal Cleansers | Pigments | Skin Care
      What You

      What You're Reading on Happi.com

      The most viewed breaking news for the week ended July 11.
      Happi Staff 07.12.20

    • AP/Deo
      Hello Products Debuts Deodorants

      Hello Products Debuts Deodorants

      Utilizes sustainably sourced tea tree oil, activated charcoal and shea butter.
      Happi Staff 07.08.20

    • Actives | AP/Deo | Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      Pam Baxter Joins MidOcean

      Pam Baxter Joins MidOcean

      Investment group eyes cosmetics deals
      Happi Staff 07.08.20

    Trending
    • RB Partners With Airbnb
    • Clorox Reaches Renewable Electricity Marker
    • Henkel Recognizes Top Suppliers
    • Estée Lauder Travel Retail's Sustainability Goals
    • Harry’s Launches ‘Headquarters’
    Breaking News
    • The Florida Sunscreen Symposium Is Back!
    • TFF Opens Nominations for 2021 Awards
    • HI Beach Installs Reef-friendly Sunscreen Dispenser
    • RB Partners with Airbnb
    • L'Occitane US Files for Bankruptcy
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PepsiCo and Beyond Meat Partner to Develop Plant-Based Protein
    New Study on Sage Extract Formula Suggests Memory Enhancement
    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    Coatings World

    Latest Breaking News From Coatings World

    Mayzo Makes 2 Appointments
    Mississippi Lime Company Announces New Director of Safety
    IFS Coatings Launches IFS Puroplaz PE20 Texture
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Spectrum Solutions Collaborates with UCLA School of Dentistry
    Kwivik Therapeutics, EirMed Partner to Accelerate Product Commercialization
    Europe Marks its First Successful Remote Robotic-Assisted Coronary Angioplasty
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lilly, Vir, GSK Partner to Evaluate COVID Combo Therapies
    Novartis Invests in Credence MedSystems
    Ajinomoto Bio-Pharma, Humanigen Expand Manufacturing Agreement
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty to Shut Down Manufacturing Site in Cologne, Germany
    L’Occitane Files for Bankruptcy in U.S.
    Bésame Cosmetics Collaborates with Disney on Mary Poppins Collection
    Happi

    Latest Breaking News From Happi

    CLT Introduces Private Label Solid Air Freshener Cones
    The Florida Sunscreen Symposium Is Back!
    TFF Opens Nominations for 2021 Awards
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Georgia-Pacific Acquires 3rd HP PageWide Corrugated Press to Expand Hummingbird Digital Printing
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex acquires MDV Group
    Fix-A-Form eyes global expansion
    McCracken Label installs Fujifilm water-wash plate system
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Nice-Pak Receives EPA Approval for Disinfecting Wipes
    Rockline to Invest $18 Million in Arkansas
    Essity’s Sales Negatively Impacted by Covid-19 Pandemic
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ChoiceSpine's Tiger Shark Cervical Spacer Earns Additional 510(k)
    FDA Green Lights Inspired Spine's Trident SI Joint Screw System
    FDA Clears Method to Extract Bone Measurements From X-Rays
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram Sees Jump in Profits in Preliminary 2020 Report
    LG Display Reports 4Q 2020 Results
    Xerox Releases 4Q, Full Year Results

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login