Julep’s availability at Target marks a shift in the brand’s strategy, which will reflect increased consumer accessibility to its products at up to 40% price reduction. That includes coveted brand favorites and new launches such as the Break Out the Bubbly Detoxifying Bubble Mask. All will continue to stay true to the brand’s heritage of creating high quality, naturally effective skincare and cosmetics, steeped in Korean skincare traditions without the complicated routine.
“We felt there was a big white space in the marketplace for high quality, naturally effective skincare and cosmetics at an affordable price,” said Joseph Shamah, co-founder of AS Beauty. “Julep features a broad assortment of on-trend, effortless and good for you products made with naturally effective ingredients. Our presence at Target is the right fit to reach a consumer that’s seeking wellness driven beauty at prices that won’t break the bank,” added Shamah.
With an extensive “No No” list of ingredients, Julep is always SLS free, paraben free, five free (nail) and cruelty free.
All Julep products are now available on Target.com as well as within 350 stores across America.