Happi Staff10.21.19
Dove has unveiled new initiatives that exemplify its commitment to leading the fight against plastic waste and catalyzing change within the industry and beyond.
Through a “No/Better/Less Plastic” framework, Dove is eliminating the use of virgin plastic where possible, and using alternative materials and packaging innovations.
This extensive strategy will generate a massive impact, and will reduce Dove’s use of virgin plastic by more than 20,500 tons per year. The amount of virgin plastic the company will save each year would be enough to circle the Earth 2.7 times. The company has opted for a long-term initiative rather than one-off limited editions to ensure a greater and sustained impact.
Marcela Melero, Dove global skin cleansing VP, commented, “We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can and empowering others to do the same.”
Additionally, these initiatives map back to Unilever’s commitment to make all its plastic packaging fully reusable, recyclable or compostable by 2025. They also build on Unilever and Dove’s long history of action on plastic alternatives, including Unilever becoming a core partner of the Ellen MacArthur Foundation’s New Plastic Economy initiative and Dove avoiding the use of more than 10,000 tons of virgin plastic in the last decade.
Through a “No/Better/Less Plastic” framework, Dove is eliminating the use of virgin plastic where possible, and using alternative materials and packaging innovations.
- No Plastic: Dove Beauty Bar single packs will be plastic-free globally next year.
- Better Plastic: Dove bottles—across PW, Hair, Baby and Men’s—are going 100% recycled plastic.
- Less Plastic: Dove is working on reusable, refillable, stainless steel format deodorant sticks as part of the LOOP platform.
This extensive strategy will generate a massive impact, and will reduce Dove’s use of virgin plastic by more than 20,500 tons per year. The amount of virgin plastic the company will save each year would be enough to circle the Earth 2.7 times. The company has opted for a long-term initiative rather than one-off limited editions to ensure a greater and sustained impact.
Marcela Melero, Dove global skin cleansing VP, commented, “We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can and empowering others to do the same.”
Additionally, these initiatives map back to Unilever’s commitment to make all its plastic packaging fully reusable, recyclable or compostable by 2025. They also build on Unilever and Dove’s long history of action on plastic alternatives, including Unilever becoming a core partner of the Ellen MacArthur Foundation’s New Plastic Economy initiative and Dove avoiding the use of more than 10,000 tons of virgin plastic in the last decade.
