Schmidt's has released Here+Now, a baking soda-free natural deodorant co-created with Justin Bieber. The Grammy-nominated artist helped select the gender-neutral fragrance and co-design the packaging. The deodorant is free of baking soda, neutralizes odor and offers an essential-oil derived citrus and floral scent, anchored by woodsy base notes.
 
The name of the new deodorant is intended to celebrate small, yet intentional, choices that lead to happier and healthier lives. The packaging boasts the words, "Be Kind. Stress Less. Hug More." as a means to inspire a conversation around wellness and optimism for the future.
 
"Here + Now is all about living in this moment we've been given and making the most of it," said Bieber. "I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life and always be Here + Now."
 
Ryu Yokoi, CEO of Schmidt's Naturals, said, "We're thrilled to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been integral in the development of Here+Now by bringing his own personal journey with self-care to the table."
 
Here+Now is plant-based, certified vegan and cruelty-free, and never formulated with aluminum or artificial fragrance. The product is available at Schmidts.com, CVS, Target, Walgreens, Whole Foods and select retailers in Canada.