Next month, Essence
will break new ground when its cover features its first model wearing a hijab. The move also underscores the growing importance of Muslim consumers and the growing global interest in halal beauty
According to Essence, the beauty disruptor becomes its first Black female cover star in hijab.
"It's just a taste of how Essence is celebrating every Black woman in 2020," explained Shelia Harris, senior manager public relations, Essence.