Happi Staff08.26.20
There's real science that goes into making a beauty product perform—a fact that isn't lost on Olay.
Women in STEM have changed the world, influenced nations, and made groundbreaking discoveries throughout history. Whether it's the first programming language to use English words, the algorithm that made today’s Internet possible, or the calculations that guided the first American orbital spaceflight, women are behind some of the most important moments in STEM. Yet, today they make up a mere 24% of professionals in the STEM field.
Olay is out to close the STEM gap, and today has announced three goals to help #FacetheSTEMGap over the next ten years:
● Achieving gender parity among those entering STEM study programs;
● Doubling the number of women in STEM careers; and
● Increasing diversity & inclusion by tripling the number of multicultural women in STEM careers.
The announcement, which came on on Women’s Equality Day (Aug. 26), is supported by an advertising campaign developed in partnership with Saatchi & Saatchi New York, using scientific formulas and ideas to express the key message: women are underrepresented in STEM studies and careers.
Olay has launch its 10-year efforts with two immediate actions:
• $1 million financial commitment to support women pursuing STEM careers. Beginning with substantial donation to the United Negro College Fund (UNCF), Olay will provide support to women of color who today make up only one in 20 in STEM roles.
• Leverage Olay’s advertising to feature real women in STEM.
Growing up, girls and young women are more likely to see a model in a beauty ad than a woman in a science textbook. Procter & Gamble-owned Olay believes when girls see it, they will dream it. The first demonstration of this commitment is the #FaceTheSTEMGap campaign which will replace models with role models, kicking off Olay’s year-long partnership with real STEM women from inside and outside their own walls:
● Reshma Saujani - Founder & CEO of Girls Who Code
● Erica Joy Baker - Software Engineer
● Sabrina Gonzalez Pasterski - Theoretical Physicist
● Alyssa Carson - Youngest Astronaut-in-Training
● Markaisa Black - P&G Chemist
● Alyssa George - P&G Engineer
● Tori Moore - P&G Chemist
In the campaign these women will deliver a message using what appears to be ‘code’ to the untrained eye: computer programming language Python, electrical circuitry, chemistry, chemical, and diagrammatic cipher
“In Olay’s labs, women and men work side-by-side to bring scientifically advanced products to our consumers. We know that sourcing the best talent from the widest pool possible is a competitive advantage,’ said Chris Heiert, Olay senior vice president. ‘Beyond business, this is personal to me as a father of three daughters: I want them to know that they can be anything they want to be, and I feel a responsibility to use Olay’s platform to deliver that message to girls around the world.”
Women in STEM have changed the world, influenced nations, and made groundbreaking discoveries throughout history. Whether it's the first programming language to use English words, the algorithm that made today’s Internet possible, or the calculations that guided the first American orbital spaceflight, women are behind some of the most important moments in STEM. Yet, today they make up a mere 24% of professionals in the STEM field.
Olay is out to close the STEM gap, and today has announced three goals to help #FacetheSTEMGap over the next ten years:
● Achieving gender parity among those entering STEM study programs;
● Doubling the number of women in STEM careers; and
● Increasing diversity & inclusion by tripling the number of multicultural women in STEM careers.
The announcement, which came on on Women’s Equality Day (Aug. 26), is supported by an advertising campaign developed in partnership with Saatchi & Saatchi New York, using scientific formulas and ideas to express the key message: women are underrepresented in STEM studies and careers.
Olay has launch its 10-year efforts with two immediate actions:
• $1 million financial commitment to support women pursuing STEM careers. Beginning with substantial donation to the United Negro College Fund (UNCF), Olay will provide support to women of color who today make up only one in 20 in STEM roles.
• Leverage Olay’s advertising to feature real women in STEM.
Growing up, girls and young women are more likely to see a model in a beauty ad than a woman in a science textbook. Procter & Gamble-owned Olay believes when girls see it, they will dream it. The first demonstration of this commitment is the #FaceTheSTEMGap campaign which will replace models with role models, kicking off Olay’s year-long partnership with real STEM women from inside and outside their own walls:
● Reshma Saujani - Founder & CEO of Girls Who Code
● Erica Joy Baker - Software Engineer
● Sabrina Gonzalez Pasterski - Theoretical Physicist
● Alyssa Carson - Youngest Astronaut-in-Training
● Markaisa Black - P&G Chemist
● Alyssa George - P&G Engineer
● Tori Moore - P&G Chemist
In the campaign these women will deliver a message using what appears to be ‘code’ to the untrained eye: computer programming language Python, electrical circuitry, chemistry, chemical, and diagrammatic cipher
“In Olay’s labs, women and men work side-by-side to bring scientifically advanced products to our consumers. We know that sourcing the best talent from the widest pool possible is a competitive advantage,’ said Chris Heiert, Olay senior vice president. ‘Beyond business, this is personal to me as a father of three daughters: I want them to know that they can be anything they want to be, and I feel a responsibility to use Olay’s platform to deliver that message to girls around the world.”