Happi Staff10.07.20
After 23 years of business, Youngblood Mineral Cosmetics is trying a new brand look.
With the new branding, the Youngblood logo is specifically formatted to appear classic, bold and luxurious. Youngblood’s primary color collection, black and a variation of champagne and light to dark mauve, was chosen as it encompasses the shades that exemplify the natural essence of the brand as well as the variety of skin tones represented in the brand’s complexion products. The natural color palette expresses the brand’s commitment to clean luxury and beautiful skin for all, while creating an aesthetic synonymous with the brand’s message.
“As the beauty landscape continues to evolve rapidly each day with how consumers approach ingredients, brand responsibility and community, Youngblood plans to continue as a pioneer in speaking to the integrity of ingredients and reducing the use of cancer-causing and negative effects many makeup and skincare products contain,” stated Pauline Youngblood, founder of Youngblood Mineral Cosmetics. As consumers adjust their mindset on ingredients, they are also changing how and where they shop as well which is why a component of Youngblood’s rebranding process includes adjusting their retailer strategy, too; moving into 2021, the brand will launch into new, exciting retail partners in the clean beauty and luxury beauty space.
Additionally, the brand is bringing forth a new approach to their social media presence. They are renewing their strategy by showcasing the brand’s clean beauty lifestyle and the unique storytelling of Pauline Youngblood.
Youngblood is available in select retailers nationwide and online at www.ybskin.com.
With the new branding, the Youngblood logo is specifically formatted to appear classic, bold and luxurious. Youngblood’s primary color collection, black and a variation of champagne and light to dark mauve, was chosen as it encompasses the shades that exemplify the natural essence of the brand as well as the variety of skin tones represented in the brand’s complexion products. The natural color palette expresses the brand’s commitment to clean luxury and beautiful skin for all, while creating an aesthetic synonymous with the brand’s message.
“As the beauty landscape continues to evolve rapidly each day with how consumers approach ingredients, brand responsibility and community, Youngblood plans to continue as a pioneer in speaking to the integrity of ingredients and reducing the use of cancer-causing and negative effects many makeup and skincare products contain,” stated Pauline Youngblood, founder of Youngblood Mineral Cosmetics. As consumers adjust their mindset on ingredients, they are also changing how and where they shop as well which is why a component of Youngblood’s rebranding process includes adjusting their retailer strategy, too; moving into 2021, the brand will launch into new, exciting retail partners in the clean beauty and luxury beauty space.
Additionally, the brand is bringing forth a new approach to their social media presence. They are renewing their strategy by showcasing the brand’s clean beauty lifestyle and the unique storytelling of Pauline Youngblood.
Youngblood is available in select retailers nationwide and online at www.ybskin.com.