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An initiative focused on delivering transparency to consumers.
October 14, 2020
By: Happi Staff
This week, Ulta Beauty launched Conscious Beauty at Ulta Beauty in all stores and on ulta.com. The holistic initiative focuses on delivering transparency to inspire more informed, conscious product choices for guests, their loved ones and the environment. According to Ulta Beauty’s proprietary research, an overwhelming 75% of consumers wish it were easier to know which products are truly clean while 63% of clean buyers state “safer for the planet” options are somewhat or very important. Conscious Beauty at Ulta Beauty directly addresses these needs with established criteria to certify brands across five pillars. “The introduction of Conscious Beauty at Ulta Beauty reflects the incredible value we place on listening to our guests. We consistently work to answer their evolving desires and with this holistic effort, we’re aligning beauty choices with their personal values,” said Dave Kimbell, president of Ulta Beauty. “The nationwide launch of this platform delivers a unique and holistic way to empower guests on their respective wellbeing and consciousness journeys.” Conscious Beauty at Ulta Beauty will include many beloved brands including, but not limited to Tula, Beekman 1802, Pacifica, Juice Beauty, KVD Vegan Beauty, Fekkai, Tarte, Mad Hippie, Kreyol Essence and Ulta Beauty Collection as certified options available within the program’s five pillars:
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