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The 26th annual event attracts more than 1,200 entries and 500 brands in 45 categories. Here's the best of the best.
November 13, 2020
By: Happi Staff
CEW hosted its 26th Annual CEW Beauty Awards program, revealing the year’s most creative and innovative beauty products. Hosted by author and actress, Jill Kargman, winners were announced across over 45 categories from more than 1,200 product entries representing over 500 brands. For the first time, the event was held virtually, and included a trends presentation by The NPD Group and a networking celebration. On Nov. 16 and 17 roundtable discussions with winning brands will take place for attendees of the event to view. Click here to register. “Nearly three decades ago, we created the CEW Beauty Awards to recognize the innovation coming from the industry, and most importantly, to tell a story to consumers and help them navigate the crowded beauty space,” said CEW President Carlotta Jacobson. “And, given the current climate, it may be even more relevant than 26 years ago. The CEW Beauty Awards truly represent the evolving beauty landscape.” In a year that has reported $83 billion in US beauty sales, according to The NPD Group, creativity and innovation were seen across categories. The winning products reflect current market consumer trends such as cleaner, more sustainable ingredients, CBD, and mission-based brands. With at-home solutions experiencing an uptick as a result of the pandemic, notable Beauty Award winners include Drybar Baby Brush Crush Heated Straightening Brush (Hair Tools), Simplehuman Sensor Mirror Hi-Fi (Makeup Tools) and NuFace FIX Line Smoothing Device (Skin Care Tools). Also in line with the at-home beauty trend, for the first time, CEW introduced a Face Mask category; the award was given to Summer Fridays R+R Mask. Additional new categories added this year were Sexual Wellness (won by Kopari Beauty Love Melt), Hair Accessories (won by Slip Silk Pillowcase Scrunchies) and Unisex Fragrance (won by Diptyque Eau de Minthé Eau de Parfum).
Here are the 2020 Beauty Award Winners Bath & Body, Mass Cetaphil—Intensive Healing Lotion with Ceramides Bath & Body, Prestige First Aid Beauty—KP Bump Eraser Body Scrub with 10% AHA Best Seller Too Faced—Born this Way, The Natural Nudes Eye Shadow Palette Best Seller, Mass Tresemmé—Pure Pro Mission-Based Brand (small company) Amazon Beauty Inc.—Rahua Mission-Based Brand (large company) Unilever North America—Dove CBD Beauty Saint Jane Beauty—Luxury Beauty Serum Hair Style/Hair Care Drybar—Jump Start Quick Dry Blowout Serum Hair Tools Drybar—Baby Brush Crush Heated Straightening Brush Hair Shampoo/Hair Conditioner Living Proof—Perfect Hair Day Triple Detox Shampoo Hair Acessories Slip Silk Pillowcase—Scrunchies Iconic Beauty Award, Mass Essie—Wicked Iconic Beauty Award, Prestige SK-II Pitera Essence Indie Skin Care Glossier, Inc.—Futuredew Indie Makeup Huda Beauty—Mercury Retrograde Indie Brand The Ordinary Indie Hair Virtue Labs—Healing Oil Makeup Lip Product Mass Burt's Bees—Matte Sticks Face Product, Prestige Estée Lauder—Double Wear Radiant Concealer Eye Product, Prestige IT Cosmetics—Lash Blowout Salon Volume Lift Mascara Eye Product, Mass L'Oréal Paris—Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner Face Product, Mass Neutrogena—Hydro Boost Illuminator Makeup Tools Simplehuman—Sensor Mirror Hi-Fi Men's Grooming Dove—Men+Care Active+Fresh Body and Face Wash Nail Essie—Air Dry QVC Beauty Quest Award FarmHouse Fresh Women's Scent, Mass Adidas Sport—Sport UNLSH Women's Scent, Prestige Aerin—Aegea Blossom Eau de Parfum Men's Scent Dior Beauty—Sauvage Parfum Unisex Fragrance Diptyque—Eau de Minthé Eau de Parfum Skin Care, Anti-Aging Prestige Drunk Elephant, A-Passioni Retinol Cream Skin Care, Anti-Aging Mass L'Oréal Paris—Revitalift Derm Intensive 10% Pure Glycolic Acid Serum Skin Care, Cleanser & Scrub Drunk Elephant—Slaai Makeup Melting Butter Cleanser Skin Care, Lip Treatment Fresh—Sugar Mint Rush Freshening Lip Treatment Skin Care, Moisturizer Prestige (face) La Mer—The Neck and Décolleté Concentrate Skin Care, Acne Treatment La Roche-Posay—Effaclar Adapalene Gel 0.1% Acne Treatment Skin Care, Tools NuFace—Fix Line Smoothing Device Skin Care, Moisturizer Mass (face) Olay—Retinol24 Night Moisturizer Skin Care, Eye Treatment Shiseido Americas—Benefiance Wrinkle Smoothing Eye Cream Skin Care, Face Masks Summer Fridays—R+R Mask Sun Product Supergoop!—Poof Part Powder SPF 45 Supplier Award Ashland Inc.—Mineral-Based Sun Stick SPF 50 Wellness, Beauty Supplements Briogeo Hair Care—B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair Wellness, Sexual Products Kopari Beauty—Love Melt Wellness, Aromatherapy This Works—Morning Expert Wake Up Drops
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