• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way

    Nautica Introduces Nautica Oceans Pacific Coast Collection

    Thread Beauty Launches Vegan Lip Gloss Collection

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate

    Menopause Brand Womaness Enters Ulta Beauty
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Reckitt Benckiser

    The International Top 30 Report

    15. Chanel

    12. Lion

    32. Tupperware
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Jennifer Lopez Inks Deal with HydraFacial

    Luxury Website, Moda Operandi, Enters Beauty Category

    Global Trend Tracker Celebrates the Return of Her 'What's Next' Innovation Intel Treks
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way

    Nautica Introduces Nautica Oceans Pacific Coast Collection

    SpaceNK CEO Noah Rosenblatt Talks Post-Pandemic Beauty Shopping Patterns

    Thread Beauty Launches Vegan Lip Gloss Collection

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    cosmopak usa

    Ashland

    Lubrizol Life Science

    Resolute Oil

    BotanicalsPlus
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NYX Professional Makeup Plans Multi-Platform Digital Strategy

    Announces a virtual concert starring Bebe Rexha and an AR pop-up shop.

    NYX Professional Makeup Plans Multi-Platform Digital Strategy
    In the AR shopping experience, consumers can engage with virtual beauty try-ons, arcade-style digital games, and exclusively explore the newest products.
    Related CONTENT
    • Natural Plant Products, LLC
    • Natural Plant Products, LLC
    • Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search
    • The Makeup Show Chicago
    • Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume
    Happi Staff12.08.20
    NYX Professional Makeup has debuted a multi-platform digital strategy to release its Spring 2021 product collection, including a virtual Triller concert by Diamond-selling singer-songwriter Bebe Rexha and an augmented reality pop-up shop within the platform. The Snapchat-powered virtual store allows consumers to dive into a fully immersive shopping experience within the Triller app, including virtual try-on and gaming that can be experienced in both places.
     
    Leveraging Snapchat and Triller
     
    On December 9, NYX Professional Makeup is the first beauty brand to launch an AR shopping experience on both Snapchat and Triller, leveraging Snap’s Camera Kit to make the experience available in Triller’s mobile app. This enables Triller users to interact with the custom Snapchat Lens without leaving the Triller platform, and gives consumers another entry point to the virtual store.
     
    Users can access the NYX Professional Makeup virtual store environment through a variety of entry points: through the custom branded Snapchat Lens in the Snapchat Lens carousel or in the Triller app, by using Snapchat to scan a Snapcode, and by using Snapchat to scan NYX Professional Makeup’s Marsh Mellow Smoothing Primer, part of the brand’s Spring 2021 collection. 
     
    Free Virtual Concert
     
    The free Triller concert, taking place on December 18, at 5 p.m. PST, will feature a performance starring Bebe Rexha and will stream on Triller LIVE on the @nyxcosmetics page while also streaming simultaneously on Twitch and YouTube. The globally-renowned star, with a combined social media following of nearly 40 million, will showcase NYX Professional Makeup’s newest products while entertaining Gen Z and millennial audiences.
     
    In addition to the concert, Bebe will guide fans to the NYX Professional Makeup AR shopping experience where they can engage with virtual beauty try-ons, arcade-style digital games, and exclusively explore the newest products. The virtual store will remain open to consumers well into 2021, with quarterly updates featuring future launches.  
     
    “As a digital-first beauty brand, we are always looking to surprise and delight our audience with new and exciting experiences,” said Stephanie Binette, general manager of NYX Professional Makeup. “We are experiencing a very dynamic market and our approach is constantly evolving. With this first of its kind cross-platform virtual integration with Triller and Snapchat, we are shaping new digital and shopping experiences, while offering consumer entertainment in an accessible way.”
     
    The Spring 2021 beauty drop includes vegan products across multiple categories in lip, face and eye, including Lift & Snatch! Brow Tint Pen ($11), The Brow Glue Instant Brow Styler ($8), The Marsh Mellow Smoothing Primer ($17), and Shine Loud High Pigment Lip Color ($11.50).
    Related Searches
    • Color Cosmetics
    Related Knowledge Center
    • Color Cosmetics
    Suggested For You
    Natural Plant Products, LLC Natural Plant Products, LLC
    Natural Plant Products, LLC Natural Plant Products, LLC
    Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search
    The Makeup Show Chicago The Makeup Show Chicago
    Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume
    Top 10 Beauty Brands for Makeup Palettes in Color Cosmetics Top 10 Beauty Brands for Makeup Palettes in Color Cosmetics
    Create Natural, Eco-Conscious Beauty Products with Help from AAK Create Natural, Eco-Conscious Beauty Products with Help from AAK
    Fragrance Gets Back On Track Fragrance Gets Back On Track
    Consumers Trust Antimicrobial Product Claims, But Want More Evidence Consumers Trust Antimicrobial Product Claims, But Want More Evidence
    Silwax B116 from Siltech Silwax B116 from Siltech
    Silube PCH from Siltech Silicones Silube PCH from Siltech Silicones
    Z-Cote Zinc Oxide UV Filters from BASF Z-Cote Zinc Oxide UV Filters from BASF
    Symrise Presents Updated Version of its Perfumers’ Compendium Symrise Presents Updated Version of its Perfumers’ Compendium
    BASF Honored with 2021 Safer Choice Partner of the Year Award BASF Honored with 2021 Safer Choice Partner of the Year Award
    Cleaning Product Companies Named 2021 Safer Choice Partner of the Year Award Winners Cleaning Product Companies Named 2021 Safer Choice Partner of the Year Award Winners

    Related Content

    • Natural Plant Products, LLC

      ...
      Laura Cox, Marketing Consultant - Contractor 03.14.22

    • Natural Plant Products, LLC

      Natural Plant Products, LLC

      ...
      Andee Masonek, Marketing Consultant - Contractor 03.14.22

    • Hair Care
      Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search

      Hair Oil: A Look at the Top 10 Hair Care Beauty Brands by Search

      Which are the most popular brands in the US by search volume? Cosmetify has crunched the numbers.


    • The Makeup Show Chicago

      ...
      01.03.22

    • Color Cosmetics
      Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume

      Line It Up: Top 10 Eyeliner Makeup Brands by Search Volume

      Cosmetify has crunched the numbers to reveal the most-searched-for cosmetic brands in the US.

      Breaking News
      • Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      • Nautica Introduces Nautica Oceans Pacific Coast Collection
      • Thread Beauty Launches Vegan Lip Gloss Collection
      • Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      • Menopause Brand Womaness Enters Ulta Beauty
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Solvay Invests in Suanfarma’s Vanillin Production
      GNC Adds Products from The Honest Company, Hers, and Womaness
      NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Texas Medical Center Partners with Enterprise Ireland
      MMT Acquires Medical Production Technology Europe
      Avanos Recalls Cortrak*2 Over Potential Enteral Tube Misplacement
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      Nautica Introduces Nautica Oceans Pacific Coast Collection
      Thread Beauty Launches Vegan Lip Gloss Collection
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login