Happi Staff12.26.20
What does a 16 year-old know about lifestyles? No matter, as influencer Millie Bobby Brown is acquiring a majority stake in her Florence by Mills beauty brand. A purchase price was not disclosed. In making the announcement, the English actress said she intends to expand Florence by Mills into new categories.
"I have learned so much this past year, and I’m forever grateful for the support I have been provided in order to explore, develop and establish Florence by Mills as a desirable brand," said Brown in a statement. "I look forward to this next phase of evolving the Florence by Mills brand globally in new and unique ways.”
Brown launched the cruelty-free and vegan brand, named after her great-grandmother, in the summer of 2019 in partnership with Beach House Group, the company behind Kendall Jenner’s Moon Oral Care deal and Tracee Ellis Ross’ own hair-care brand, Pattern Beauty.
"I have learned so much this past year, and I’m forever grateful for the support I have been provided in order to explore, develop and establish Florence by Mills as a desirable brand," said Brown in a statement. "I look forward to this next phase of evolving the Florence by Mills brand globally in new and unique ways.”
Brown launched the cruelty-free and vegan brand, named after her great-grandmother, in the summer of 2019 in partnership with Beach House Group, the company behind Kendall Jenner’s Moon Oral Care deal and Tracee Ellis Ross’ own hair-care brand, Pattern Beauty.
