Happi Staff01.11.21
With salons either being closed or consumers feeling hesitant about going to a salon and risking exposure, at-home color treatments are continuing to grow. Natural, safe and clean formulas are expanding the most in this category, which inspired an indie brand to develop a plant-based hair color collection that is easy to apply and accessible to all.
A new line of plant-based hair color products from the vegan and cruelty-free brand, Brite, will be available exclusively at Target beginning this month.
This new range of products, Naturally Brite, is a 100% plant-based hair dye and will be the first pre-mixed natural formula available to consumers anywhere. The formula is suitable for all hair types and textures and is infused with conditioning henna to repair damage and strengthen hair, while enhancing color.
Brite developed the formula with the environment and consumer in mind, from the natural ingredients, such as henna, to the simple, direct-from-tube application process, making the at-home hair dying experience that much easier.
The collection will be available in seven shades and is free from ammonia, bleach and peroxide. As with all of Brite’s products, Naturally Brite is vegan, cruelty-free and accredited by PETA. For more on shampoos and conditioners outside of color treatments, click here.
A new line of plant-based hair color products from the vegan and cruelty-free brand, Brite, will be available exclusively at Target beginning this month.
This new range of products, Naturally Brite, is a 100% plant-based hair dye and will be the first pre-mixed natural formula available to consumers anywhere. The formula is suitable for all hair types and textures and is infused with conditioning henna to repair damage and strengthen hair, while enhancing color.
Brite developed the formula with the environment and consumer in mind, from the natural ingredients, such as henna, to the simple, direct-from-tube application process, making the at-home hair dying experience that much easier.
The collection will be available in seven shades and is free from ammonia, bleach and peroxide. As with all of Brite’s products, Naturally Brite is vegan, cruelty-free and accredited by PETA. For more on shampoos and conditioners outside of color treatments, click here.