1. Health Undefined
An awareness of wellbeing is at the forefront of consumers' minds, but a playbook doesn't exist. Brands have a responsibility and opportunity to set new rules.
2. Collective Empowerment
Consumers around the world are making their voices heard loud and clear in the push for equity, agency and rights.
3. Priority Shift
Consumers are seeking a return to the essentials, with a focus on flexible possessions and a reframing of what ownership actually means.
4. Coming Together
Consumers are coming together in like-minded communities in order to connect with and support each other, driven by the impact of the global pandemic.
5. Virtual Lives
Physical separation due to the pandemic, increased need for escapism, and improved technology are driving consumers towards digital experiences.
6. Sustainable Spaces
Covid-19 has subtly but significantly shifted consumer awareness of our relationship with the spaces in which we live, accelerating demand for sustainability.
7. Digital Dilemmas
While there are many benefits to a more digitally-connected life, concerns about its negative impacts are putting consumers in a predicament.