• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Redken Updates Packaging, Adds New Products

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    9. Lion

    36. Phoenix Brands

    48. State

    15. Amore Pacific

    32. Prestige Brands
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    In Pursuit of Perfection

    Pandemic-Related Stress & Its Impact on Skin

    New Consumer Demands for Hair Care Formulas

    Personal Hygiene Awareness Lifts Men’s Grooming Sales
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    In Pursuit of Perfection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    Praan Naturals

    Jeen International

    Croda

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Garnier Taps Drew Barrymore for Campaign

    Promotes its latest Whole Blends Sulfate Free haircare range.

    Garnier Taps Drew Barrymore for Campaign
    After discovering Barrymore was a fan of Whole Blends on Instagram, Garnier enlisted her as both a brand ambassador and creative director.
    Related CONTENT
    • Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn
    • L’Occitane Launches Hand Cream Inspired by Women
    • Kiehl’s Partners with Gyrl Wonder
    • What You're Reading on Happi.com
    • Estée Lauder Signs Actress Ana de Armas
    Charles Sternberg, Assistant Editor02.10.21
    Drew Barrymore and the beauty brand Garnier have partnered to launch new campaign, set to create “real buzz” for the brand's latest Whole Blends Sulfate Free haircare range.
     
    After discovering Barrymore was a fan of Whole Blends on Instagram, Garnier enlisted her as both a brand ambassador and creative director.
     
    Adrien Koskas, global brand president for Garnier, commented, "We are delighted to welcome Drew to the Garnier brand. Together we have thrown out the rulebook when it comes to haircare advertising, creating a truly fresh approach which we hope connects with our consumers. Drew's involvement has been phenomenal, both because she genuinely loves the products and also because of her creative input in the campaign."
     
    Working closely with the Garnier team, Barrymore helped lead creative for her first-ever TV advertising spot with the brand and will serve as the face of the new Whole Blends Sulfate Free Remedy Collection. 
     
    "I've been a fan of Garnier Whole Blends since trying the Olive products last summer, so when they approached me with the idea to help them launch the new clean beauty Sulfate Free Remedy Collection, I was all in,” Barrymore said. “The products are amazing and good for your hair, but what's even better is that the brand is doing so many good things to give back and help make the planet greener, they have a total end-to-end approach to sustainability, Greener Beauty, and work with NGOs such as the Bee Conservancy, protecting 10 million bees, and that's really important to me."
     
    The creative will begin running on February 15, 2021, and includes TV, digital and social media content.
     
    About the Whole Blends Sulfate Free Range
     
    Garnier’s Whole Blends Sulfate Free Remedy collection is available in three blends:
     
    • Whole Blends Sulfate Free Remedy Honey Treasures – This formula blends the natural treasures of sustainably sourced Acacia Honey and beeswax, in a powerful, sulfate free recipe. The 10-in-1 treatment moisturizes, detangles, repairs and prevents split ends, tames frizz, strengthens hair's fiber, restores softness, nourishes, protects against heat, reduces breakage, and improves manageability. With use, hair looks healthier and feels ultra-nourished, for up to 72 hours of damage protection, guaranteed, says the brand.
    • Whole Blends Sulfate Free Remedy Coconut Oil & Cocoa Butter – This clean remedy for very frizzy hair expertly blends coconut oil and sustainably sourced Cocoa Butter in a powerful, enriching, sulfate free recipe. With use hair looks healthier, smoother for up to 72 hours frizz control, guaranteed, says Garnier.
    • Whole Blends Sulfate Free Remedy Royal Hibiscus & Shea Butter – This remedy for curls and coils blends Hibiscus Flower and sustainably sourced Shea Butter in a powerful, deeply nourishing sulfate free recipe. The 5-in-1 Conditioner can be used as a pre-wash, co-wash, conditioner, combing cream, leave in. With use hair looks healthier for up to 72 hour curl definition, guaranteed, Garnier says.
     
    Whole Blends Sulfate Free Remedy is blended with sustainably sourced ingredients and blended without sulfates, parabens, mineral oil, petrolatum, dyes and gluten. The formula is blended with fairly traded and sustainably sourced honey, cocoa seed butter, argan oil and shea butter.
     
    Also, the plastic bottle, not including the pump, is made of 100% recycled material, and the products are produced in a facility committed to sustainability, reducing its waste and water consumption per unit by approximately 58% and 47% respectively, since 2005.
     
    Garnier Whole Blends Sulfate Free Remedy products are available at food, mass, and drugstores nationwide, and for the first time the brand is offering a money back guarantee program.
    Related Searches
    • Hair Care
    Related Knowledge Center
    • Hair Care
    Suggested For You
    Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn Trend Talks: How to Build your Luxury and Beauty Brand on LinkedIn
    L’Occitane Launches Hand Cream Inspired by Women L’Occitane Launches Hand Cream Inspired by Women
    Kiehl’s Partners with Gyrl Wonder Kiehl’s Partners with Gyrl Wonder
    What You What You're Reading on Happi.com
    Estée Lauder Signs Actress Ana de Armas Estée Lauder Signs Actress Ana de Armas
    Shelf Present Shelf Present
    Clean Beauty Collective Supports Earth Day Initiative Clean Beauty Collective Supports Earth Day Initiative
    Peeps X HipDot Is Ready To Hatch Peeps X HipDot Is Ready To Hatch
    MAC Cosmetics Launches Cream-to-Powder Foundation MAC Cosmetics Launches Cream-to-Powder Foundation
    Old Spice Adds New Fragrances, Barbershop Old Spice Adds New Fragrances, Barbershop
    Murad Creates Advocacy Board Murad Creates Advocacy Board
    Jada Pinkett Smith Jada Pinkett Smith's Eco-Friendly Personal Care Arrives at Target
    P&G Expands Microban24 to UK P&G Expands Microban24 to UK
    MAC Appoints SVP, Global Marketing MAC Appoints SVP, Global Marketing
    ELC Increases Stake in DECIEM ELC Increases Stake in DECIEM

    Related Breaking News

    • Color Cosmetics | Hair Care | Skin Care
      Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

      Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

      Multitasking balms, upcycled beauty and more on tap as retailer sets up for Beauty Week 2021.
      Christine Esposito, Managing Editor 03.03.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Packaging | Preservatives | Skin Care | Surfactants
      Sustainable Cosmetics Summit is Online in June

      Sustainable Cosmetics Summit is Online in June

      Discussion and debate planned in this 12th edition of annual high level forum for industry stakeholders.
      Christine Esposito, Managing Editor 03.02.21

    • Hair Care
      Mizani Launches New Hair Products

      Mizani Launches New Hair Products

      Unveils Wonder Crown Scalp Foaming Pre-Cleanser, Heat Screen Heat Protectant Spray and Coco Dew Pre-Styling and Restyling Spray.
      Charles Sternberg, Assistant Editor 03.01.21


    • Hair Care
      John Paul Mitchell Systems Names New CEO

      John Paul Mitchell Systems Names New CEO

      Michaeline DeJoria takes over role; Jason Yates promoted to president.
      Christine Esposito, Managing Editor 03.01.21

    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Surfactants
      BASF Care Chemicals Issues Price Increase

      BASF Care Chemicals Issues Price Increase

      Increase in off-list prices of select materials set for April 1.
      Christine Esposito, Managing Editor 03.01.21

    • Functional Ingredients | Hair Care | Household Cleaning | Laundry Care | Personal Cleansers | Surfactants
      Innospec Increases Prices

      Innospec Increases Prices

      Move impacts specialty products sold into personal care, home care and industrial markets.
      Tom Branna , Editorial Director 03.01.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      North America will be the fastest growing region, says ResearchandMarkets.
      Tom Branna, Editorial Director 02.27.21

    • Hair Care
      Viviscal Launches Hair Therapy

      Viviscal Launches Hair Therapy

      A line of mix-in powder supplements.
      Charles Sternberg, Assistant Editor 02.22.21

    • Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Personal Cleansers | Surfactants
      Stepan Buys Fermentation Plant

      Stepan Buys Fermentation Plant

      Move expands capabilities in the growing biosurfactant space.
      Tom Branna , Editorial Director 02.19.21


    • Hair Care
      Scotch Porter Expands at Walmart

      Scotch Porter Expands at Walmart

      The brand’s hair collection is now available in nearly 1,900 Walmart stores across the country.
      Charles Sternberg, Assistant Editor 02.17.21

    • Hair Care
      Joico Launches RiseUp Powder Spray

      Joico Launches RiseUp Powder Spray

      Delivers immediate volume at the roots and light texture throughout hair.
      Charles Sternberg, Assistant Editor 02.16.21

    • Functional Ingredients | Hair Care | Polymers
      E-Help for Textured Hair

      E-Help for Textured Hair

      Carra provides personalized advice for specific needs.
      Tom Branna, Editorial Director 02.15.21


    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Sustainable Solutions for Personal Care Formulations

      Sustainable Solutions for Personal Care Formulations

      Register NOW for Genomatica's February 16 webinar.
      Tom Branna, Editorial Director 02.14.21

    • Functional Ingredients | Hair Care | Skin Care
      Bevel Hair Care Enters Walmart

      Bevel Hair Care Enters Walmart

      New formulas debut this month.
      Tom Branna, Editorial Director 02.13.21

    • Hair Care
      For the Love of Beauty

      For the Love of Beauty

      Quotient provides insights on what consumers are buying ahead of Valentine's Day.
      Tom Branna, Editorial Director 02.12.21

    Trending
    • When The FTC Comes Calling...
    • Croda International Acquires Alban Muller
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    Breaking News
    • Coty Partners with LanzaTech to Reduce Its Environmental Impact
    • Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    • Redken Updates Packaging, Adds New Products
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone
    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits
    Maypro Launches Brain Heatlh Ingredient NeuroHD
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Benjamin Moore Launches COMMAND
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Plastikos Medical Begins Phase II of Expansion
    Ready Robotics Hires Proven Automation Leaders
    Philips, Disney Join Forces to Reduce Childrens' MRI Anxiety
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Innoforce and dMed Enter Development Collaboration
    Matica Biotechnology Breaks Ground on Cell and Gene Therapy Site
    Four Female Leaders Appointed to Cell & Gene CDMO
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    P&G Makes Progress Toward Packaging Circularity in Europe
    Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Happi

    Latest Breaking News From Happi

    Coty Partners with LanzaTech to Reduce Its Environmental Impact
    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Redken Updates Packaging, Adds New Products
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Fort Dearborn Company acquires Hammer Packaging
    Ashland announces PSA price hike in North America
    Arrow Systems and Sihl form flexible packaging partnership
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Joa Announces Expandable Absorbent Core Wrap Solution
    Principle Business Enterprises Celebrates 60 Years
    Mann+Hummel Invests in Pamlico Air
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Lincotek Medical Expands Coatings and Additive Capacity
    Spinal Elements Relaunches the Luna XD and Orbit Systems
    Coronavirus Triggers Double-Digit Revenue Dropoff at Smith+Nephew
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login