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Acquires colorful, first-aid brand from Eric Ryan.
February 10, 2021
By: TOM BRANNA
Editor
Unilever is buying into Eric Ryan's vision…again. The world's largest consumer goods company is acquiring Welly, a premium bandage company, started by Ryan, who also created Method home care (now owned by SC Johnson) and Olly vitamins, which Unilever acquired less than two years ago. Welly is a line of fabric bandages and ointments in colorful tins. Ryan, truly a serial entrepreneur says he doesn't think about products when he decides to start a business—he looks at categories that are ripe for disruption. Obviously, whatever he's seeing, it's working!
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