Charles Sternberg, Assistant Editor02.17.21
Grooming brand Scotch Porter has expanded its hair collection on the shelves of nearly 1,900 Walmart locations nationwide. This expansion propels the growth of the brand's retail footprint and positions the company for accelerated distribution to increase consumers’ accessibility to affordable, non-toxic products that promote holistic health and wellness practices.
Married to the idea that men should be able to take care of themselves without breaking the bank, Scotch Porter is committed to providing solutions to the problems men face daily through its multi-purpose, handmade product offerings.
Featuring ingredients such as Kale Protein and White Willow Bark, the Scotch Porter Hair Collection utilizes vitamins and botanicals to purify, balance and restore the most sensitive and problematic hair types. With a focus on coily, curly, kinky and wavy hair types, the collection is set to provide users with healthier hair and scalp no matter their issue.
“Last year Scotch Porter embarked on a retail partnership with Walmart in a joint commitment to making strides in prioritizing the holistic health of consumers across the nation. That commitment continues today with the announcement of our hair care expansion,” said Calvin Quallis. “After observing the consumer landscape, I realized that the hair care options available to men with shorter cuts, like waves or longer styles with curls and kinks, were limited to either the legacy brands with heavier, less friendly ingredient profiles or products with scents and messaging targeting women. As men become more style conscious and discerning, their shopping experience must also reflect that evolution. For this reason, we are excited to continue this partnership with Walmart and increase our consumers’ accessibility to affordable, fresh, handmade better-for-you grooming and wellness products that speak to him in a language he can digest, understand and utilize to solve the real issues he faces daily.”
The hair collection is currently available for purchase at select Walmart stores.
Married to the idea that men should be able to take care of themselves without breaking the bank, Scotch Porter is committed to providing solutions to the problems men face daily through its multi-purpose, handmade product offerings.
Featuring ingredients such as Kale Protein and White Willow Bark, the Scotch Porter Hair Collection utilizes vitamins and botanicals to purify, balance and restore the most sensitive and problematic hair types. With a focus on coily, curly, kinky and wavy hair types, the collection is set to provide users with healthier hair and scalp no matter their issue.
“Last year Scotch Porter embarked on a retail partnership with Walmart in a joint commitment to making strides in prioritizing the holistic health of consumers across the nation. That commitment continues today with the announcement of our hair care expansion,” said Calvin Quallis. “After observing the consumer landscape, I realized that the hair care options available to men with shorter cuts, like waves or longer styles with curls and kinks, were limited to either the legacy brands with heavier, less friendly ingredient profiles or products with scents and messaging targeting women. As men become more style conscious and discerning, their shopping experience must also reflect that evolution. For this reason, we are excited to continue this partnership with Walmart and increase our consumers’ accessibility to affordable, fresh, handmade better-for-you grooming and wellness products that speak to him in a language he can digest, understand and utilize to solve the real issues he faces daily.”
The hair collection is currently available for purchase at select Walmart stores.