Old Spice Adds New Fragrances, Barbershop

Reinforced with Old Spice’s most advanced scent technologies in its 80-plus year history, and inspired by some of the finest fragrances available, the latest creations at the quintessential male grooming company’s lasting cologne-quality scents give guys three distinctive new options for discerning palettes. Products were revealed in a virtual event for editors:

Dynasty

With notes of Leather & Spice, Dynasty is a modern masculine fragrance with deep tonka and amber essence at the core, punctuated by dry leather and warm cardamom and black pepper notes.

Sea Spray

With notes of Citrus & Blue Kelp, Sea Spray is a crisp fragrance with fresh top notes of clean laundry and watery citrus, finished on a bed of wood and moss notes.

Royalty

With notes of Cognac & Black Cherry, Royalty is a boozy fragrance with notes of cognac and black cherry, plus a twist of orange peel notes finished with oak notes.

Guys can now bring the elevated Old Spice scent experience and trusted performance into their daily routine in three ways: aluminum-free deodorant with Old Spice 48-hour odor protection,  anti-perspirant/deodorant for guys who need 48-hour sweat protection and odor protection, and cleansing body wash with an abundant, invigorating lather and long-lasting cologne scent

Old Spice Dynasty, Sea Spray and Royalty are available nationwide at drugstores, food stores and mass merchandisers. Sea Spray is also available in body spray.

In other news, the iconic P&G-owned Old Spice brand is making “hair-story” with their first brick-and-mortar storefront and barbershop, launching March 1 in Columbus, Ohio. Stay tuned for a Happi.com slideshow showcasing this exciting new space!