Melissa Meisel, Associate Editor04.15.21
Biolage, a leader in the professional hair care field, has introduced ColorBalm, a new line of vegan, color-depositing conditioners in seven shades, ranging from natural to bold.
The new Biolage ColorBalm Line includes six different color-depositing conditioners, plus a Clear shade that can be intermixed with any other shade for infinite possibilities. The ColorBalm Line allows consumers to easily refresh, enhance and condition hair at home without the risk of damage—and allows professionals to provide clients custom shades for at-home upkeep.
"The ColorBalm Line is truly innovative for both professionals and consumers," said Biolage global ambassador and celebrity stylist Sunnie Brook. "Most color-depositing products on the market tend to leave hair feeling dry and brittle, making the consumer have to choose between maintaining their color and protecting the integrity of their hair. Biolage ColorBalm is the first at-home, color-depositing treatment I've used that provides intense conditioning benefits while nourishing the hair in an easy, damage-free color solution."
In just five minutes, the vegan, paraben- and mineral oil-free formula provides hydration and shine, and leaves the hair up to 10 times more conditioned.
The collection was developed to work on all hair levels and is suitable for all hair types—from straight and fine to coarse and thick.
"Conditioned, deeply nourished hair has always been a core value in the Biolage DNA, so when creating ColorBalm, it was imperative that the formula remained true to those values," commented Mounia Tahiri, senior vice president at Biolage. "We are elated to be sharing a product that allows you to have fun and explore various shades, while still keeping hair touchable, conditioned and healthy-looking—and we encourage stylists to play with all the different shades and infinite possibilities."
Biolage ColorBalm will be available at salons and in stores starting May 1, and each shade will retail for $27. The company rolled out a plant-based hair color in previous years, as reported in Happi. For more on the hair color indsutry, check out the May 2021 edition of Happi.
The new Biolage ColorBalm Line includes six different color-depositing conditioners, plus a Clear shade that can be intermixed with any other shade for infinite possibilities. The ColorBalm Line allows consumers to easily refresh, enhance and condition hair at home without the risk of damage—and allows professionals to provide clients custom shades for at-home upkeep.
"The ColorBalm Line is truly innovative for both professionals and consumers," said Biolage global ambassador and celebrity stylist Sunnie Brook. "Most color-depositing products on the market tend to leave hair feeling dry and brittle, making the consumer have to choose between maintaining their color and protecting the integrity of their hair. Biolage ColorBalm is the first at-home, color-depositing treatment I've used that provides intense conditioning benefits while nourishing the hair in an easy, damage-free color solution."
In just five minutes, the vegan, paraben- and mineral oil-free formula provides hydration and shine, and leaves the hair up to 10 times more conditioned.
The collection was developed to work on all hair levels and is suitable for all hair types—from straight and fine to coarse and thick.
"Conditioned, deeply nourished hair has always been a core value in the Biolage DNA, so when creating ColorBalm, it was imperative that the formula remained true to those values," commented Mounia Tahiri, senior vice president at Biolage. "We are elated to be sharing a product that allows you to have fun and explore various shades, while still keeping hair touchable, conditioned and healthy-looking—and we encourage stylists to play with all the different shades and infinite possibilities."
Biolage ColorBalm will be available at salons and in stores starting May 1, and each shade will retail for $27. The company rolled out a plant-based hair color in previous years, as reported in Happi. For more on the hair color indsutry, check out the May 2021 edition of Happi.
