Christine Esposito, Managing Editor04.26.21
Unilever is acquiring Onnit, a holistic wellness and lifestyle company based in Austin, TX. Terms of the accord were not disclosed.
Onnit, which was founded in 2010 by Aubrey Marcus, touts supplements designed to provide improved cognitive function, mood and relaxation, gut health and immunity support. The company's hero product is Alpha Brain, a nootropic for better memory, focus, and mental processing.
Onnit also offers functional nutrition, fitness essentials, and a digital content platform that provides informative and motivational articles, interviews, advice, and fitness programs for its loyal and passionate consumer base.
“Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include Olly, Equilibra, Liquid I.V., and SmartyPants Vitamins,” said Peter ter Kulve, president of home care and health and wellbeing at Unilever.
Fabian Garcia, president of Unilever North America, called Onnit “dynamic and purpose-led.”
“Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential. I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing,” said Marcus, wno will remain a brand ambassador.
Onnit will remained based in Austin and led by CEO Jason Havey.
The acquisition is subject to regulatory approvals and customary closing conditions.
Onnit, which was founded in 2010 by Aubrey Marcus, touts supplements designed to provide improved cognitive function, mood and relaxation, gut health and immunity support. The company's hero product is Alpha Brain, a nootropic for better memory, focus, and mental processing.
Onnit also offers functional nutrition, fitness essentials, and a digital content platform that provides informative and motivational articles, interviews, advice, and fitness programs for its loyal and passionate consumer base.
“Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include Olly, Equilibra, Liquid I.V., and SmartyPants Vitamins,” said Peter ter Kulve, president of home care and health and wellbeing at Unilever.
Fabian Garcia, president of Unilever North America, called Onnit “dynamic and purpose-led.”
“Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential. I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing,” said Marcus, wno will remain a brand ambassador.
Onnit will remained based in Austin and led by CEO Jason Havey.
The acquisition is subject to regulatory approvals and customary closing conditions.
