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According to this indie company, Carter Beauty is the first Irish cosmetics brand to secure an in-store listing in Walmart in the US.
May 3, 2021
By: Charlie Sternberg
Associate Editor
Award-winning cosmetics brand Carter Beauty, founded by Irish celebrity, beauty expert and TV personality Marissa Carter has launched across 1,500 Walmart stores in 47 states in the United States. Founded in Dublin, Ireland, Carter Beauty has become the first Irish cosmetics brand to secure an in-store listing in Walmart. Worn by celebrities such as Kourtney Kardashian, Cardi B, and Ariana Grande, Carter Beauty Cosmetics has made its mark in the US cosmetic industry and aims to become a market leader. According to the company, the Carter Beauty Cosmetics brand is for customers seeking beauty products that are both high-quality, affordable yet humane. The company is a Peta-Approved member of Beauty Without Bunnies, an online resource for compassionate shoppers to find humane products and brands. Carter Beauty produces vegan cosmetics products that are 100% cruelty-free and never tested on animals. The brand also develops products that are age-inclusive and easy to use. “The US is a massive market for the beauty industry with every cosmetics brand fighting for shelf space, I’ve been working to build my network in the US since the beginning of my career, and it’s such an honor for a retailer like Walmart to list Carter Beauty so early on in our journey. Our customers can expect to see a lot more from Carter Beauty in the years to come,” said Carter, founder and CEO of Carter Beauty Cosmetics. To support Carter Beauty’s expansion and growth in the US market, the company teamed up with Enterprise Ireland, Ireland’s trade and innovation agency, who partners with Irish enterprise companies to help them start, grow, and win export sales in global markets. “The US cosmetics industry is booming with so many hard-working, talented creators. It’s exciting to see an Irish-based brand with such a passionate and determined female leader start to make a name in the industry so early on with one of America’s largest retailers. This is such a huge accomplishment for the brand, and we expect to see Marissa continue to grow her brand – this is just the beginning,” said Anderson Pearce, vice president of Customer Retail, Enterprise Ireland.
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