Melissa Meisel, Associate Editor05.04.21
Aveda has introduced Blonde Revival, a 96% naturally-derived, vegan, and silicone-free system specifically formulated to revive blonde hair in just one use. The natural beauty brand owned by Estee Lauder recently revamped itself as a vegan brand, as reported in Happi.
The new, multi-benefit blonde revival system features a purple toning shampoo and conditioner that helps neutralize brassy tones for a brighter, beautiful, illuminated blonde result after just one use, said the company. The blonde revival system includes a sulfate cleanser-free shampoo developed with a low lather to help maximize toning benefits as it gently cleanses hair without stripping. Violet rich pigments revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for a brighter blonde result.
The range also features a silicone-free toning conditioner said to instantly condition, smooth, soften and detangle with lightweight oils including acai and passionfruit. It is infused with a sweet, fruity floral aroma featuring osmanthus, certified organic orange and cedarwood.
Environmental Standards
The Blonde Revival system is 96% naturally derived, silicone-free, sulfate-cleanser free and vegan; and like all Aveda products, it is cruelty-free. Blonde revival products are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing electrical and natural gas usage.
The packaging was designed with the environment in mind, said the company. The tubes are made with a minimum of 65% post-consumer polypropylene.
Availability
The Blonde Revival system is available now in Aveda salons, spas, stores and online at aveda.com. For more on the salon sector, check out our upcoming feature in June 2021 in print and online.
The new, multi-benefit blonde revival system features a purple toning shampoo and conditioner that helps neutralize brassy tones for a brighter, beautiful, illuminated blonde result after just one use, said the company. The blonde revival system includes a sulfate cleanser-free shampoo developed with a low lather to help maximize toning benefits as it gently cleanses hair without stripping. Violet rich pigments revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for a brighter blonde result.
The range also features a silicone-free toning conditioner said to instantly condition, smooth, soften and detangle with lightweight oils including acai and passionfruit. It is infused with a sweet, fruity floral aroma featuring osmanthus, certified organic orange and cedarwood.
Environmental Standards
The Blonde Revival system is 96% naturally derived, silicone-free, sulfate-cleanser free and vegan; and like all Aveda products, it is cruelty-free. Blonde revival products are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing electrical and natural gas usage.
The packaging was designed with the environment in mind, said the company. The tubes are made with a minimum of 65% post-consumer polypropylene.
Availability
The Blonde Revival system is available now in Aveda salons, spas, stores and online at aveda.com. For more on the salon sector, check out our upcoming feature in June 2021 in print and online.