Glamnetic contends the move makes it one of the first female-founded beauty brands accepting cryptocurrency, a sector that historically has been dominated by men.
“We are beyond excited to announce our new partnership with BitPay,” said Glamnetic Founder and CEO Ann McFerran.
McFerran, who is was named to the Forbes 30 Under 30 list, noted that while Glamnetic raised the bar in the beauty space with easy-to-use, transformational products, “we are equally proud to be empowering our predominantly female consumer base with the tools they need to get educated about cryptocurrency and become comfortable using digital currency as a method of payment. I want to encourage women, in particular, to get involved in the cryptocurrency revolution and with our BitPay partnership, we can all learn, grow, and embrace the future together.”
“More and more females are getting into crypto around the world so it's great to see Glamnetic realize that and accept crypto payments. Crypto is a $2 trillion industry that is all about creating an open and inclusive financial system. Ann and the team at Glamnetic are true innovators and will get lots of new female customers around the world,” noted Sonny Singh, chief commercial officer of BitPay.
Lush is also a BitPay merchant and has been accepting crypto payment since 2017. Hair care company R+Co also accepts cryptocurrency as does Wake Skincare in the UK.
Lolli—a bitcoin rewards site that lets users earn bitcoin when they shop from partners—has extensive list of health and beauty merchants such as EM Cosmetics, Ulta, Sephora, Gillette and others.